Sales Trainer Based - Remote with Travel

Sales Trainer

Location:

Remote (UK-based with required travel) Salary:
Competitive We are seeking a Sales Trainer to accelerate the onboarding of new Sales Area Managers, develop and deliver continuous improvement sales trainings, and improve the performance of both residential and commercial/infrastructure sales teams. This player-coach role involves selling projects in addition to running and developing trainings.

Job Purpose:

Deliver and continuously improve the onboarding tracks for residential and commercial/infrastructure teams, maintaining the existing structure. Conduct structured coaching cycles with individual Area Managers and team leaders, tailored to their specific needs and gaps. Assess and report on performance against the KPI suite, addressing underperformance with a documented improvement pathway. Collaborate with Sales Directors and local Managing Directors to design, maintain, and enhance the KPI suite for the sales organisation.

Ensure effective Salesforce usage that supports the sales process, tracking and improving pipeline hygiene and forecasting inputs. Create and maintain clear, reusable documentation such as playbooks, process maps, call/visit frameworks, and objection handling guides. Periodically shadow and conduct live sales visits/calls to maintain credibility and stay current with field realities. Report training progress and ROI to Sales Directors, Local Managing Directors, and the COO.

Required Skills &

Qualifications:

Proven experience in training technical/complex sales teams, with a personal track record of successful direct sales performance in a technical, project, or solution-sold environment. Strong working knowledge of CRM systems, preferably Salesforce, and how to embed process discipline through the CRM. Demonstrated ability to adapt coaching style to individuals, capable of both 1:1 coaching and group facilitation. Experience managing underperforming salespeople through a structured performance-improvement process.

Track record of measurably improving profitable sales performance, not just activity/engagement metrics. Expertise in sales process design including pipeline stages, qualification, and account planning. Excellent documentation skills, able to produce playbooks, SOPs, and training collateral that are easy for others to use. Experience in KPI design and implementation, with a history of building and rolling out a KPI suite for a sales team.

Willingness to periodically sell in the field alongside the team. Benefits:
Opportunity to work in a dynamic, multi-market environment. Competitive salary Bonus Travel opportunities across multiple regions. Exposure to a diverse and multicultural team.