Head of Commercial Sales House

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- Somerset House

LEADERSHIP AND PERFORMANCE MANAGEMENT

Lead, mentor, and motivate the Commercial Sales team, providing direction, training, and support to achieve high performance across events, filming and activations.

Conduct regular team meetings and 1-1 meetings to review performance, provide feedback, and set individual goals.

Foster a positive, collaborative, and goal-oriented team culture, encouraging continuous improvement and professional growth.

Line management of the Commercial Sales team:
Senior Sales Manager, 2x Event Sales Managers and Event Sales Coordinator.

BUSINESS DEVELOPMENT

Accountable for the commercial success of the sales team. Monitor sales performance, ensure a flexible and creative approach to securing new business, meet and exceed monthly sales targets and grow the venue hire business.

Responsible for leading complex, high revenue event enquiries, and cross-departmental events, ensuring buy in from key stakeholders across the Trust when required.

Develop a key account management framework and cultivation strategy, which retains and develops new relationships with direct clients, suppliers, agencies and key stakeholders.

Develop new Venue Hire opportunities – identify and implement opportunities for growth across new and enhanced offers, new sectors and underutilised spaces.

Work closely with the Head of Commercial Operations and wider team, to ensure a consistently strong focus on customer service, ensuring a seamless client journey, from initial enquiry through to post event debrief.

Develop a close and effective working relationship with the Development team to optimise corporate members and brand partnership opportunities.

Grow repeat business in line with departmental objectives.

Woking closely with the Head of Commercial Operations, deliver the supplier tender process.

Maintain and build relationships with accredited suppliers.

Work closely and creatively with all departments across the Trust to maximise opportunities where possible.

Act as an effective ambassador for Somerset House.

FINANCE AND GOVERNANCE

Work with the Commercial Director and Head of Commercial Operations to set annual sales and marketing budgets.

Responsible for delivering the annual sales and marketing budget.

Work closely with the Finance team to ensure accurate monthly reporting of actual versus forecast income across sales, commission and expenditure.

Ensure the Sales team follow correct financial processes, tracking and invoicing all income, and minimising debtors.

Work closely with the Head of Legal to develop new legal documentation and review and maintain hire agreements.

Support the sales team with contract negotiations, identifying when legal support is required.

Responsible for communicating and presenting sales updates to Directors and Trustees.

MARKETING

Responsible for delivering a creative marketing and sales strategy. Develop new and existing marketing and sales tools – including brochures, social media, website, PR, awards and subscriptions – to maximise return on investment.

Create an effective cultivation event strategy.

Undertake regular competitor and market analysis, keeping up to date with industry trends.

Liaise with Press and Marketing teams to ensure aligned commercial messaging.

Attend networking events, exhibitions and other promotional events to actively promote the venue.

Responsible for managing the external PR team account for Venue Hire.

INSIGHTS, ANALYSIS AND PROCESS

Responsible for the overall management of sales and marketing spreadsheets and analytical tools.

Accountable for creating effective processes to support the team in a fast-paced environment.

Accountable for ensuring high enquiry conversion rates and thorough post event follow up with clients to secure repeat business.

Ensure DIESE (or equivalent software) is used effectively to allow detailed and accurate reporting. Diary management to maximise sales and profit.

Proactively contribute to Somerset House’s Sustainability and DEI goals, ensuring annual progress.

Carry out any other reasonable duties in line with the post as may be…