Business Development Representative
London, Greater London, W1B, England, UK
Listed on 2026-08-24
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Sales
Business Development, B2B Sales, Sales Development Rep/SDR, Sales Representative
About Shuffle
We’re on a mission to help great independent hospitality businesses grow.
Shuffle is a two sided marketplace provides upfront capital for the best hospitality business in the UK, and random cashback rewards for the customers of those businesses through the Shuffle app.
After a careful selection process, Shuffle invests directly into restaurants, bars, and cafes. It is the return on these investments that allows us to offer rewards to our customers, and our relationship with our restaurant partners ensures no one is left short by any transaction.
Shuffle was founded in 2023 and we’re live in Manchester, Liverpool, Glasgow, and Edinburgh.
Our partners include well known local names such as Lina Stores, Salon Madre, Onda, Amber’s, and Maray to name but a few.
We've raised £9m in funding so far from top tier VCs in both Europe and Canada, including Jam Jar, Portage, Episode1, Antler, and True Ventures.
What is it like working at Shuffle?We are driven by four core values, which underpin our culture and the way we operate as a business:
- We don’t just work at Shuffle – we own it
- We work smarter, otherwise we work harder
- Winning is the goal, and we play to win
- Understanding others makes us stronger, sharper and better together.
We believe in building a small team of A-players: high performing individuals who drive impact.
We foster an in-person culture, with four office days each week. Wednesdays are optional for remote work, giving you flexibility while maintaining the collaboration that drives our success.
We’re hiring a Business Development Representative to help scale Shuffle in London.
You’ll be responsible for identifying and qualifying hospitality venues across London that would benefit from Shuffle's innovative funding solution. This role focuses on generating high quality leads and warm introductions for the senior sales team to convert into customers.
You’ll be expected to:
This role provides an excellent foundation for a career in B2B sales, with clear progression into closing roles for high performers with 18 to 24 months.
What you'll be doing Prospecting & Lead Generation- Conduct daily door to door visits to hospitality venues (restaurants, bars, cafes etc)
- Identify and engage with on-site staff to understand venue ownership structure
- Qualify venues based on Shuffle's ideal customer profile and Shuffle score
- Gather accurate contact information for decision-makers (owners, GMs operations directors)
- Schedule meetings or initial calls between decision makers and senior sales team
- Maintain detailed records of all interactions in our CRM system (Hubspot)
- Research hospitality venues in designated territories prior to visits
- Identify expansion opportunities, new openings, and venue groups
- Track competitor activity and market trends
- Report on venue feedback, objections, and market sentiment
- Create positive first touchpoints with venue staff and management
- Follow up on initial conversations to maintain momentum
- Support senior sales team with additional information gathering
- Attend scheduled meetings when appropriate to maintain relationship continuity
- Build rapport with key influencers in the hospitality community
- Update CRM daily with visit notes, contact details, and lead status
- Provide weekly activity reports and pipeline updates
- Track key performance metrics
- Coordinate scheduling with senior sales team and City Managers
- Resilient & Self-Motivated: Comfortable with rejection and able to maintain energy in a field-based role
- Excellent Communicator: Able to engage strangers quickly and build rapport in brief interactions
- Organised & Disciplined: Strong time management and ability to work independently
- Hospitality…
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