Senior Sales Specialist

This is a remote-based role, with attendance required at the Catalyst office in Loughborough for team meetings and training sessions, typically 1–2 times per month. You will also be expected to attend events and trade shows, with occasional customer visits as required.

Base salary - £30,000-£32,000 + Performance Bonus

Job Title

Responsible for

N/A

Team

Responsible to

Managing Director

Company Overview

Catalyst Computers Systems Ltd supply a dealer management system aimed primarily at the motorcycle, caravan, motor vehicle and agricultural/ground care industries.

We help businesses manage all areas of their business operations, from parts and service, through to sales and finance, with innovative solutions to achieve their business objectives.

Job Overview

The Senior Sales Specialist is responsible for driving targeted back-to-base revenue growth from the existing Catalyst customer base.

The role focuses on structured, proactive sales campaigns that increase adoption of selected products and services, initially Cloud server solutions and Clover payments integration. A core priority is to convert existing customers to Cloud hosted servers and onboard them to Clover payments, positioning both as practical, value-led solutions that improve customer operations and increase recurring revenue.

The role is suited to a commercially driven individual who enjoys consultative selling, disciplined campaign follow-up and converting known customer opportunities into measurable sales outcomes.

Role Focus

Targeted Existing Customer Sales

• Run structured outbound campaigns into the existing customer base
• Prioritise Cloud server sales and Clover payments integration opportunities
• Identify customers with clear adoption gaps, operational need or commercial potential
• Conduct proactive calls, email follow-up and consultative sales conversations
• Qualify customer interest and progress opportunities through to order or partner onboarding
• Work with Account Managers, Support and implementation teams to ensure smooth customer handover

Key Responsibilities

• Execute targeted sales campaigns across the existing customer base
• Sell Cloud hosted server solutions to appropriate existing customers
• Promote Clover payments integration and manage partner onboarding referrals
• Use CRM, customer data and internal insight to prioritise the best opportunities
• Build strong relationships with customer decision makers and influencers
• Qualify customer requirements, objections, timing and commercial potential
• Support production of proposals, quotations and customer communications
• Maintain accurate CRM records
• Track activity and pipeline progression
• Provide weekly sales forecasts
• Collaborate with Marketing and Customer Service teams

Activity Measures

KPI Monthly Target

Outbound calls 120+

Cloud server opportunities generated 14+

Clover integration opportunities generated 14+

Success Measures

A successful Senior Sales Specialist will:

• Deliver measurable back-to-base revenue from targeted products and services.
• Increase adoption of Cloud hosted servers across the existing customer base.
• Generate consistent Clover payments referrals and support effective partner onboarding.
• Maintain accurate CRM records, customer opportunity notes and sales forecasts.
• Create strong relationships with existing customers and internal teams.
• Contribute towards recurring revenue growth, customer value and retention objectives.

Qualifications Required

Desirable – Bachelor’s degree in business, marketing, or a related field; or equivalent qualification/work experience

Experience and Skills Required

Essential – Proven outbound sales experience.

Essential – Strong telephone and virtual selling skills.

Essential – Experience using CRM systems.

Essential – Commercially driven and target-oriented.

Essential – Excellent communication and relationship-building skills.

Essential – Ability to manage multiple sales opportunities simultaneously.

Desirable – SaaS or software sales experience.

Desirable – Experience selling into dealer, automotive, agricultural, machinery or leisure sectors.

Desirable – Knowledge of recurring revenue business models.

Communication - I can effectively communicate with people at all levels both internally…