Area Sales Manager

Area Sales Manager (North) Electrical & Electronic Components | OEM Sales | Automation | Vehicle Manufacturing North UK  Home Based £45,000 - £65,000 Basic Salary  Bonus  Company Car  38 days holiday including bank holidays  Healthcare  Pension  Gym Membership We are recruiting for an industry-leading manufacturer of circuit protection and power distribution solutions used across some of the world's most demanding engineering and industrial environments.

With over 75 years of innovation, more than 1,400 employees worldwide, operations in over 60 countries, and a reputation for engineering excellence, our client supplies market-leading electrical and electronic protection products into sectors including vehicle manufacturing, automation, process control, industrial engineering, telecommunications, and data centres. This is an outstanding opportunity to join a financially stable, family-owned technology business that continues to invest heavily in innovation, product development, and long-term growth.

The Opportunity As Area Sales Manager for the North, you will take ownership of an established territory spanning Northern England and Scotland, developing relationships with existing customers whilst identifying and converting new business opportunities across key target sectors. This is not a transactional sales role. You will be working with customers on technically driven projects, often involving long sales cycles, high-value opportunities, and consultative solution selling.

The position offers a genuine mix of account management and new business development, allowing you to build long-term partnerships while driving sustainable revenue growth. You'll be supported by a highly experienced internal sales and customer service team, whilst benefiting from comprehensive product and industry training both in the UK and internationally.

Key Responsibilities Manage and grow an established Northern sales territory Achieve agreed sales, revenue and market development objectives Develop relationships with OEMs, manufacturers, engineering businesses, distributors and system integrators Identify, qualify and convert new business opportunities Manage the full sales cycle from lead generation through to order placement Build and maintain a strong sales pipeline of current and future opportunities Deliver a consultative sales approach to understand customer requirements and provide effective technical solutions Conduct regular customer visits across the region Maintain accurate CRM records and opportunity forecasts Produce visit reports and attend sales meetings What We're Looking For We are keen to speak with candidates who have experience selling electrical, electronic or technical engineering products into industrial markets.

Ideal Experience Proven B2B technical sales experience

Experience with in electrical, electronic or electro-mechanical products Track record of winning new business and developing accounts Experience selling into OEMs, manufacturers or industrial customers Strong commercial and relationship-building skills Consultative and solution-led sales approach Self-motivated and comfortable working autonomously Strong communication and presentation skills A formal electrical or electronic qualification is beneficial but not essential. Equally, candidates with apprenticeship training or hands-on technical experience are encouraged to apply.

What's In It For You? £45,000 - £65,000 basic salary depending on experience Realistic bonus potential of £10,000 - £14,000 Company car Private healthcare Pension scheme Gym membership 38 days holiday (including bank holidays) Comprehensive product training International exposure and development opportunities Home-based role with autonomy and flexibility Opportunity to join a respected global engineering brand with significant growth plans Apply Now If you're an ambitious technical sales professional with experience in electrical, electronic, industrial or engineering products and want to represent a world-class manufacturer with an exceptional reputation, we'd love to hear from you.

ATA Recruitment are working exclusively with this client we will be…