Commercial Sales Director

You'll sit on the senior leadership team, report to the Managing Director, and work directly with them and founders. Rob and Mark are hands‑on, opinionated and demanding. If you need three layers of management between you and the owners to feel safe, this isn’t your job.

• Sales revenue grows - predictably, month after month, across phone, events and networks. Not one good quarter. Compounding.
• Conversion rates and revenue-per-head rise because your people are better trained, better led and better held to account - not because you shout louder.
• You build an elite sales culture: recruit A-players, coach them daily, exit passengers fast and fairly. The best salespeople in the industry should want to work on your floor.
• Sponsorship goes from opportunistic to systematic - a managed portfolio with targets, owners and renewals.
• PPN and PBN grow in members, retention and revenue - communities people are proud to belong to and pay to stay in.
• Everything is measured. You live in the numbers (we run Salesforce), you know your pipeline cold, and you never bring a problem to the board without a plan.

• 15+ years in sales, with serious leadership miles. You've led sales floors and sales leaders, not just carried a bag. You are a proven high-flier with a track record you can evidence line by line - and you'll be asked to.
• B2C, high-ticket, direct sales DNA. You understand selling life-changing products to consumers over the phone and in the room - training, education, coaching, events, or comparable high-ticket B2C. Corporate enterprise-software pedigree alone will not cut it here.
• A builder of people. Your proudest wins are the salespeople you made great. You coach on the floor, run deal reviews that sharpen people, and create a culture where winning is normal and ethics are non-negotiable.
• Commercially greedy for the business, personally accountable. You spot revenue others walk past - sponsorship, partnerships, memberships - and you go get it. When numbers miss, you own it first and fix it fast.
• Data-driven, not data-hiding. CRM-literate (Salesforce ideally), metrics-obsessed, allergic to vanity numbers.
• Resilient. This is a fast, direct, founder-led business. We move quickly, we debate hard, we change course when the market tells us to. Start now, get perfect later is how we operate.

If you manage by email from a home office, need a big corporate brand to open doors for you, think 'strategy' means a 40-slide deck, or you're winding down towards an easy final chapter - don't apply. This is a building job, in the office, in Peterborough, shoulder to shoulder with your teams. If you don't risk anything, you risk everything - and staying comfortable where you are is a risk too.

• £100k-£120k base, plus uncapped target earnings on top, with the structure weighted to performance - the better the business does, the better you do.
• A genuine seat at the top table of a £multi-million founder-led group - your voice in strategy, not just your name on a target sheet.
• Direct access to two founders who have built, scaled and monetised brands, audiences and property portfolios for nearly two decades - you will learn as much as you earn.
• The platform: an established brand, a huge audience, tens of thousands of customers, live events all year and communities across the UK. The raw material is here. Your job is to turn more of it into revenue.

Location:

Cambridgeshire (office-based)

Package: £100,000 to £120,000 basic salary plus performance-related bonus

Our client is a highly successful, founder-led education and events business with a long-established reputation, a substantial customer base, and a mission-led approach to helping individuals achieve greater financial success. Through training programmes, events, memberships, and coaching, they have helped thousands of people develop new skills, build businesses, and create long-term wealth.

This is a senior leadership role with responsibility for driving revenue, developing high-performing sales teams, and identifying new opportunities for commercial expansion.

You’ll lead established sales…