Sales Executive

Company Description

F24 is Europe's leading Software-as-a-Service (SaaS) provider for resilience, delivering digital solutions for more than 5,500 customers worldwide. The company's products support all key areas of resilience, including governance, risk and compliance, threat intelligence, emergency and mass notification, and incident and crisis management. F24 serves organizations across diverse sectors such as energy, healthcare, finance, IT, tourism, aviation, and public services, leveraging many years of international experience.

Founded in 2000, F24 AG is headquartered in Munich and now operates from over 20 locations, supporting customers in more than 100 countries.

This is a full-time hybrid Sales Executive role based in Rickmansworth, with flexibility for partial work from home. The Sales Executive is responsible for identifying and qualifying new business opportunities, managing the full sales cycle, and developing long-term relationships with customers in target industries. Daily tasks include prospecting via phone, email, and events, conducting product presentations and online demos, preparing proposals, and negotiating contracts in line with company guidelines.

The role also involves collaborating closely with marketing and customer success teams to align sales activities, maintain accurate records in the CRM system, and meet or exceed individual and team revenue targets. The Sales Executive is expected to stay informed about resilience and SaaS trends to effectively position F24's solutions and support customers in improving their resilience strategies.

• Proven 5 years + experience in B2B sales, ideally in SaaS, technology, or resilience-related solutions, with a track record of meeting or exceeding sales targets.
• Strong skills in prospecting, pipeline management, and consultative selling, including the ability to understand customer needs and align them with F24's offerings.
• Excellent communication, presentation, and negotiation skills, with the ability to engage decision-makers and build trust-based relationships.
• Confident use of CRM systems and standard office software, with good organizational and time-management skills.
• Ability to work effectively in a hybrid environment, collaborating with colleagues in Rickmansworth and across international locations.
• Fluency in English; additional European languages are an advantage.
• Relevant education in business, marketing, or a related field, or equivalent professional experience.
• Understanding of resilience, risk management, or business continuity concepts is beneficial.