Sales Manager
Sunderland, Tyne and Wear, CA13, England, UK
Listed on 2026-09-14
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Sales
B2B Sales
Reporting to:
Head of Sales and Commercial, UK
Curaleaf International is shaping the future of cannabis through its commitment to research and product excellence. Powered by a strong presence at all stages of the supply chain, its unique distribution network throughout Europe, Canada and Australasia brings together pioneering research with cutting-edge cultivation, extraction, and production. Amidst a rapid growth trajectory, the emphasis on quality and expertise aims to ensure the delivery of safe and legal cannabis.
Curaleaf International’s network includes a clinic, pharmacy, and laboratory in the UK; cultivation and EU-GMP processing facilities in Portugal; an EU-GMP processing, quality assurance and research site in Spain;
Four 20 Pharma wholesaler and distributor in Germany; a Polish wholesaler and clinic; and the EU-GMP producer Northern Green Canada.
Curaleaf International is part of Curaleaf Holdings, Inc., a leading international producer and distributor of consumer cannabis products.
The OpportunityWe're looking for a Sales Manager to lead commercial relationships across our B2B customer base- pharmacies, wholesalers and healthcare partners. You'll manage a sales team, own the B2B commercial pipeline, and join our Management Leadership Team to help shape strategy and priorities across the business.
This is a genuinely commercial role but one that sits inside a healthcare and regulatory framework. We're looking for someone who can combine strong sales instincts with the discipline and credibility needed to operate responsibly in a controlled-medicines environment.
What You'll Do- Own and grow a portfolio of B2B accounts, building long-term, trust-based relationships
- Lead, coach and develop a small sales team, setting objectives and supporting their growth
- Deliver against agreed sales, margin and retention targets, with accurate pipeline forecasting
- Identify new commercial opportunities within approved customer segments and territory
- Act as the primary point of contact for key accounts, working cross-functionally with supply, quality and customer service
- Monitor market and competitor dynamics, feeding insight back into the business
- Represent Curaleaf professionally at trade and industry events, within the bounds of applicable codes of practice
- Maintain accurate CRM records and reporting against KPIs
- Demonstrable B2B sales and account-management experience, ideally in pharmaceutical, healthcare, life sciences or another regulated sector
- Experience managing a remote sales team
- A track record of meeting or exceeding commercial targets
- Strong relationship-building, negotiation and communication skills
- Comfortable working within a compliance-led environment
- Well organised, with strong commercial numeracy and CRM discipline
- Full UK driving licence and willingness to travel within the territory
- Experience selling into pharmacies, clinics or wholesalers
- Understanding of the UK medical cannabis or controlled-drugs landscape
- Experience coaching or mentoring others
This isn't a typical sales role, and we're not looking for a typical sales background. You'll be trusted to build commercial relationships with pharmacies, clinics and wholesalers while working confidently within the UK regulatory framework that governs medical cannabis and controlled drugs - think MHRA requirements, GPhC-registered pharmacy context, Home Office considerations, and the codes of practice that shape how we engage with healthcare professionals.
You'll also be the kind of person who speaks up: if something doesn't look right from a compliance, quality or regulatory perspective, you'll raise it quickly and through the right channels.
What we offer- Competitive base salary plus performance related bonus
- Private medical insurance
- Group Life Assurance
Curaleaf International is committed to a diverse and inclusive workplace. We value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process.
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