Technical Sales Manager
Coventry, West Midlands, CV1, England, UK
Listed on 2026-09-16
-
Sales
Industrial Sales, Technical Sales, Outside / Field Sales, Business Development
Location: Home Based – Central & Southern UK
Hours: Monday to Friday, 40 hours per week
Travel: UK field-based with occasional European travel
The OpportunityStaffbase are delighted to be supporting a leading OEM specialising in packaging machinery as they continue to grow their UK operation.
We are looking for an experienced Sales Manager to join the business on a home-based basis, with responsibility for developing new business and driving machinery sales across Central and Southern UK
.
This is an excellent opportunity for an ambitious sales professional with a background in packaging machinery, automated machinery or technical sales
, particularly within the food and FMCG manufacturing sectors
.
Reporting to the Sales Director, you will be responsible for delivering effective sales and business development activity to increase machinery sales and develop long-term customer relationships.
Key responsibilities will include:
- Identifying and developing new business opportunities across the UK
- Managing and following up sales enquiries
- Prospecting, making sales calls and arranging customer visits
- Understanding customer requirements and identifying suitable machinery solutions
- Working closely with customers and internal technical/engineering teams to specify appropriate equipment
- Building strong, long-term relationships with new and existing customers
- Attending product demonstrations, trade exhibitions and industry events
- Supporting marketing and business development activities as required
- Maintaining accurate sales activity and pipeline reports for the Sales Director and wider management team
We are looking for an experienced B2B sales professional with a proven track record of selling packaging machinery and/or automated machinery
.
You will ideally have:
- Previous experience in machinery, packaging machinery or technical sales
- Experience selling into the food manufacturing and/or FMCG sectors
- A strong understanding of packaging machinery and automated production equipment
- Sufficient technical or engineering knowledge to confidently engage with customers and technical teams
- A proven track record in new business development and consultative sales
- Excellent communication, negotiation and relationship-building skills
- A proactive, commercially focused approach with the drive to achieve sales targets
- The confidence and professionalism to work independently in a home-based field sales environment
- £55,000 – £65,000 basic salary Negotiable
- Company car
- 33 days annual leave
- Life insurance
- Pension
- Excellent career progression opportunities
- Home-based role with responsibility for Central & Southern UK
- Occasional European travel
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