Sales Enablement Specialist

About Texada   Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management — now extended with mobile and AI applications — Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence.

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The Role   Texada is seeking our next Sales Enablement Manager to drive sales readiness, turning positioning and proof into shorter sales cycles and more wins. Sales enablement matters when it changes outcomes. This role will change sales outcomes for Texada. You’ll build the onboarding, certification, and content programs that get sales, customer success, and sales development reps productive faster. You'll work closely with Product Marketing and Sales/Customer Success leadership, turning positioning and product knowledge into what reps actually say and do.

For someone with enablement or sales-adjacent experience, this is a chance to own the full function rather than one slice of it.
Work location and travel    Remote/hybrid (primarily remote work with occasional travel to Mississauga office), with minimal travel outside of occasional sales kickoffs or team events.
Candidates should be authorized to work in Canada without restriction or sponsorship.
What You'll Own    Sales & Customer Success Onboarding & Certification
Design and deliver structured 30-60-90 day onboarding programs that reduce time-to-first-deal and time-to-quota productivity
Build role-based certification paths tied to product knowledge, sales methodology (MEDDPICC), and objection handling
Maintain onboarding scorecards and continuously optimize based on ramp performance data
Sales & Customer Success Play Development & Execution Support
Operationalize sales plays for new logo acquisition, expansion, and competitive displacement—including talk tracks, discovery frameworks, and demo flows
Equip sellers with repeatable frameworks for multi-threading, economic buyer engagement, and competitive positioning
Partner with Product Marketing to translate positioning into field-ready enablement assets
Deal Qualification & Inspection Enablement
Train sales teams on consistent application of MEDDPICC and other qualification frameworks
Build inspection tools (e.g., deal review templates, Q  readiness checklists) that surface pipeline risk and coaching opportunities
Enable managers to conduct higher-quality pipeline reviews and forecast calls through standardized deal inspection criteria
Sales & Customer Success Knowledge System & AI Enablement
Build and own Texada's sales enablement knowledge base — a single, structured source of truth for positioning, proof points, competitive intelligence, pricing, and product capability across CRM, rentals, service, parts, and fleet
Stand up and continuously tune an AI assistant on top of that knowledge base so any seller can ask a question mid-deal and get the right answer in seconds
Own content governance: what gets published, what gets refreshed each release, and what gets retired, so the assistant stays accurate as the product moves
Measure and drive adoption — query volume, answer quality, and where the assistant fails, which becomes the roadmap for the next content investment
Performance Measurement & Continuous Improvement
Track and report on key enablement metrics: onboarding ramp time, certification completion, pipeline quality scores, and stage-to-stage conversion rates
Iterate on programs based on win/loss analysis, deal inspection findings, and frontline feedback
What Success Looks Like     Time-to-ramp :
New Sales/Customer…