Demand Generation Executive

Job title:

Demand Generation Executive Salary: £45k-55k depending on experience with commission

Start date:

ASAP

Location:

Bristol, with some remote working. At the moment we are only able to accept
candidates based in the UK.

Reports to:

Working alongside Head of Sales, reporting to Chief Strategy Officer. Who are we?

Tumelo is a global specialist in stewardship technology. We believe every investor should have the tools and the agency to research, decide and cast their votes at the companies they own, guided by their own priorities. Our mission is to build and scale the technology that makes that possible.

We do this through two products. Proxy Sphere, our voting infrastructure, enables investors in pooled funds to vote their shares. Proxy Beacon, our AI platform for proxy voting research, gives investment stewardship teams the research they need to decide how to vote, and lets them set their own voting rules and apply them across thousands of companies. Our clients include some of the world's largest fund managers and asset owners.

We're a close-knit, fun and dynamic team. We champion autonomy and flexibility. We get stuck in, act strategically and support each other ferociously.

This is an exceptional opportunity to get stuck in at a fast-paced,tech-focused, impact-driven start-up. As Demand Generation Lead you willown how Tumelo fills the top of its sales funnel. You will sit across sales and marketing, and your primary objective is simple: create a high volume of high-quality new opportunities for Tumelo's sales team.

You will research target organisations, identify the right people to speakto, write and run thoughtful outbound campaigns, secure meetings and speaking opportunities, and make sure we get the most commercialvalue from the events and content we invest in. You will also write:outreach emails, campaign emails, Linked In posts and articles thatgive prospects a reason to talk to us.

You will work closely with our sales leads and subject-matter experts across Tumelo, who will bring the deep product and market knowledgewhile you bring the discipline of building and running a pipelineengine. You will not be handed a playbook; you will be building it,improving it as you go and deciding what to try next. Once the pipelineis flowing, there is real scope to take on more of Tumelo's marketing orto move into direct sales, depending on where your strengths lie.

Reporting to our Chief Strategy Officer, as Demand Generation Lead you willbe responsible for:

• Researching target asset managers, asset owners and other institutional investors, with a particular focus on the US
• Identifying the right decision-makers and influencers within targetorganisations and building accurate contact lists
• Writing and running personalised outbound campaigns across email,Linked In and other channels
• Booking qualified meetings for Tumelo's sales team and owning a pipeline generation target
• Spotting relevant market developments and using them tocreate timely reasons to engage prospects
• Owning prospect, activity and pipeline data in Hub Spot, and reporting on what is working

• Writing clear, concise outreach and campaign emails that sound likea person, not a template
• Drafting Linked In posts and short blog articles that turn Tumelo'sexpertise and market insight into reasons for prospects to engage
• Owning the process of producing longer pieces such as white papers and reports with ourstewardship experts, and getting them in front of the right people
• Adapting tone and messaging for US and UK audiences

• Supporting newsletters, email campaigns and Linked In activity
• Treating  as an inbound channel: improving how visitors become conversations and working with our web partner on what tochange
• Tracking engagement, identifying prospects showing meaningful interest and getting them in front of sales quickly

• Helping identify the conferences and industry events that mattermost to our target market
• Securing speaking opportunities, panels and other ways for Tumelo'sexperts to participate
• Researching attendees and coordinating outreach before events
• Helping the sales team arrange high-value meetings aroundconferences and business travel
• Owning structured post-event follow-up so conversations turn intoopportunities
• Attend in-person client meetings in London and occasional international travel

• Helping prepare prospect research, presentations and…