Sales Development Representative

Reports to: SDR Manager

Department: Sales

Location: Greater Toronto Area;
Hybrid (work from home with regular in-office collaboration)

Texada powers the world of equipment. Our purpose-built platform is the growth engine for heavy equipment dealerships and rental businesses, connecting sales, service, and rental on a single cloud-native, API-first system. With Industrial CRM, Equipment-Aware Service Management, and Intelligent Rental Management — now extended with mobile and AI applications — Texada gives equipment businesses the tools to work faster, smarter, and grow with confidence.

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Are you ready to launch your sales career in tech? As a Sales Development Representative (SDR) at Texada Software, you’ll be on the front lines of our growth engine, sparking new conversations with equipment dealerships and rental businesses across North America.

Texada’s Growth Platform gives customers the tools they need to grow their sales, rentals, and service business all in one place. You’ll connect with new prospects, showing them how Texada can solve real growth challenges, and create new opportunities for our sales team to close deals.

As you become an Texada aficionado with deep knowledge and understanding of our tools and services you will play a significant part in growing our customer base, both in the heavy equipment dealership space and heavy equipment rental industry. As a hunter, you will create the spark between prospects and our products to support our Sales Executives. Our data driven metrics and marketing automation tools will assist you in achieving your revenue targets.

Increase Texada presence and profitability within the equipment market segment by:

• Meeting or exceeding projected revenue goals
• Landing new logo customers for Texada offerings
• Identifying potential cross-sell opportunities within existing accounts
• Working with delivery and customer success to ensure high customer satisfaction

• Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office).
• Candidates should be authorized to work in Canada without restriction or sponsorship.

• Follow-up on inbound marketing leads and identify qualified opportunities
• Create target prospects lists and nurture raw leads to Marketing Qualified Leads (MQLs)
• Qualifying inbound leads (60% of monthly targets) to generate Sales Qualified Leads (SQLs) using a scorecard process and seeking out outbound opportunities (40% of monthly targets)
• Cold call into prospects generated by variety of outside sources
• Profile strategic accounts by identifying key individuals, researching and obtaining business requirements, and presenting solutions to begin sales cycle
• Educate and develop prospects leading to hand-off to sales teams
• Nurture new marketing leads by educating and developing prospects
• Set up Discovery calls when a lead reaches a qualified stage
• Ensure successful follow through of sales cycle by maintaining accurate activity and lead qualification information in our CRM (Hubspot)
• Utilize CRM to track key metrics, aiding in decision making and resource allocation;
  Identify, approach, and initiate businesses we can add value through our products and services
• Lead or participate in other assigned projects

• Bachelor’s degree from an accredited college or university
• Preferred:
  Experience in an outbound software sales environment; success with technical sales over the phone, video conferences, and in person
• Background in technology sales or lead generation is a plus
• Prior success in quota driven sales environment a plus
• Experience using Hub Spot (or comparable CRMs) is an asset
• Proficiency in using AI tools to enhance content creation,…