Automotive Sales Manager HONGQI

We are a fast-growing Chinese consumer electric vehicle (EV) and automotive brand preparing our full-scale launch across Europe. As Automotive Sales Manager (Benelux) you will be the key local driver for building and scaling our dealer network, marketing activities, and sales performance in the Benelux,
with a focus on the Netherlands
. You will combine hands‑on sales support, dealer development, marketing execution, and local market intelligence to help us rapidly establish a strong brand presence and achieve ambitious sales targets in one of Europe’s most promising EV markets.

This is a high-impact, entrepreneurial role ideal for someone who thrives in a dynamic, international environment and wants to play a central part in bringing a modern Chinese automotive brand to Benelux/Netherlands.

• Develop and execute dealer and channel development plans for Benelux market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets.
• Build, develop, and manage the local dealer network
  : recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.
• Manage local media, KOLs, influencers, and strategic partnerships to increase brand awareness, reputation and engagement among Benelux consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations.
• Design and optimize channel incentives and marketing support programs (promotions, bonuses, co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.
• Monitor local market trends, consumer insights, competitor activities, sales data, and inventory levels: provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time.
• Oversee dealer inventory, orders and operational processes
  : resolve product-mix issues, delivery challenges, and day‑to‑day operational bottlenecks between dealers, headquarters, and logistics.
• Ensure consistent brand standards across all touch‑points: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after‑sales marketing activities.

• 4–8 years of relevant experience in automotive or mobility channel sales/marketing (automotive/EV experience is a strong advantage).
• Proven track record in dealer network development and channel management in Benelux.
• Experience with B2B/B2C channel sales, dealer training, and performance management.
• Hands‑on digital marketing and campaign execution experience.
• Strong commercial acumen and result‑oriented mindset.
• Excellent analytical skills with the ability to translate data into actionable plans.
• Outstanding communication and relationship‑building skills (dealers, partners, internal stakeholders).
• High energy, pro‑activity, and ability to work independently in a fast‑paced, international environment.
• Cultural agility – comfortable working with a remote/Chinese headquarters team.

• Dutch (native or C2 level) – mandatory
• English (professional / C2 level) – mandatory
• French (upper intermediate/advanced / B2 level) – preferably
• Chinese is a big plus.

• Bachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or related field.

• As this position is linked to our Amsterdam‑based European HQ, your work‑location is set within a hybrid model of limited office attendance, working from home and travel occasionally to visit the channels, dealer and touch‑points across Netherlands (plus occasionally Benelux to cover for your Belgian…