Senior Sales Executive; Distributor Management AWS | VB | WFH
Singapore
Listed on 2026-09-26
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Sales
Food Sales, Business Development, B2B Sales, Wholesale
COMPANY
Our client is a reputable food company recognized for its quality food products and strong market presence. They are seeking a Senior Sales Executive (Distributor Management) to drive sales growth through distributor partnerships and support channel development initiatives.
Working
Location:
Kallang, SingaporeWorking Hours:
Monday - Friday, 9:00AM - 6:00PMHybrid working arrangement (1-2 days WFH per week upon confirmation)
The Senior Sales Executive (Distributor Management) will be responsible for managing key distributor partners, driving sales growth, and expanding business opportunities within the food service market.
This is a hands-on sales role that combines distributor management, account development, business development, and market expansion. The successful candidate will work closely with distributor partners to achieve sales targets, increase product penetration, expand customer coverage, and strengthen relationships with end-users.
In addition to managing distributor accounts, the candidate will actively participate in joint customer visits, identify new business opportunities, organize promotional activities, conduct product training, and support the rollout of strategic products within the market.
Candidates who enjoy meeting customers, building strong business relationships, and being actively involved in market development will thrive in this role.
Key ResponsibilitiesDistributor Management
Manage day-to-day relationships with assigned distributor partners
Monitor distributor sales performance and support achievement of sales and profit targets
Develop and strengthen partnerships with distributor sales teams
Ensure effective execution of sales initiatives and channel strategies
Develop new business opportunities within the food service industry
Identify and acquire new customers through distributors and direct engagement
Conduct joint sales visits with distributor sales representatives
Build relationships with restaurants, cafés, bakeries, food manufacturers, and food service operators
Increase product distribution and market penetration
Support the rollout of strategic and new products
Drive sales growth across assigned distributor channels
Identify market opportunities and customer needs
Organize product training sessions and workshops
Plan and execute food sampling activities and promotional events
Support distributor product education and customer engagement activities
Coordinate marketing initiatives and promotional campaigns
Gather market feedback and competitor information
Monitor industry trends and customer requirements
Conduct regular customer visits
Submit sales reports and activity updates
Minimum 3 years of sales experience
Experience in food manufacturing, food ingredients, FMCG, food service, distribution, or related industries preferred
Experience managing distributors, dealers, channel partners, or key accounts will be advantageous
Strong communication and relationship management skills
Comfortable with customer visits and field-based activities
Ability to work independently and take ownership of sales targets
Strong planning, coordination, and execution abilities
Proficient in stakeholder management
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