Regional Account Manager

Regional Account Manager – Sporting Goods

Our client is a globally recognised name within the sporting goods industry, with a long-standing reputation for innovation, quality and performance.

With a strong international presence and a heritage built around supporting active lifestyles, they design and distribute premium products used by everyone from everyday participants to elite athletes. Their continued focus on innovation and athlete-led product development has established them as a trusted partner to retailers and sports professionals worldwide.

As part of their continued growth, they are looking for a Regional Account Manager to take ownership of a portfolio of approximately 140 accounts across London, Essex and Hertfordshire. The customer base includes independent sports retailers, leisure centres and other organisations within the sporting goods sector.

This is a field-based role, combining home working with regular face-to-face meetings across the territory.

Key Responsibilities

• Take ownership of a designated customer territory, conducting regular face-to-face account visits and maintaining accurate call reports.
• Build and maintain strong, long-term relationships with independent retailers, leisure centres and other B2B customers.
• Maximise revenue across existing accounts through effective upselling and cross-selling of the full product portfolio.
• Present new product ranges to customers and secure new orders.
• Provide visual merchandising support across the account base, including delivering merchandising guidance and training where required.
• Manage a portfolio of approximately 140 accounts while prioritising activity against commercial opportunities.
• Work towards agreed monthly, quarterly and annual sales targets and budgets.
• Identify and develop new business opportunities across the territory, winning new customers and expanding the regional customer base.

The Successful Candidate

• B2B field sales experience.
• Experience selling physical products or solutions into B2B customers is desirable.
• Candidates from a range of sales backgrounds will be considered.
• A genuine interest in sport, fitness or swimming would be advantageous.
• Based within or close to the territory, covering WD, HA, UB, NW, W, E, IG, EN and SE postcodes.
• Full UK driving licence is essential.
• Comfortable managing a large customer portfolio and working independently across a defined territory.
• Strong relationship-building, negotiation and commercial skills.