Senior Digital Marketing & E-Commerce Growth Manager

Senior Digital Marketing & E-Commerce Growth Manager (Healthcare | Medical Supplies | SEO | AEO | GEO | Lead Generation) - Remote

Location:

Remote / Work From Home

Employment Type:

Full-Time Industry: Medical Devices | Healthcare Products | Diagnostics | E-Commerce | B2B Sales

About the Role We are seeking a highly experienced Senior Digital Marketing & E-Commerce Growth Manager to drive online sales, wholesale enquiries, inbound lead generation, and revenue growth across Australia.

This is a performance-driven growth role focused on generating measurable revenue outcomes through digital marketing, SEO, AI search optimisation, paid advertising, conversion optimisation, and sales funnel development.

You will be responsible for acquiring and converting customers across multiple channels including:

• Pharmacies
• Aged Care Facilities
• Nursing Homes
• Medical Centres
• GP Clinics
• Healthcare Providers
• Occupational Health Providers
• NDIS Providers
• Corporate Health Programs
• Government Procurement Teams
• Medical Distributors
• Healthcare Wholesalers

The successful candidate will own the complete digital growth strategy from traffic acquisition through to lead generation, customer conversion, retention, and revenue growth.

Key Responsibilities Revenue Growth & E-Commerce

• Increase online sales and overall website revenue
• Improve website conversion rates
• Increase Average Order Value (AOV)
• Reduce cart abandonment rates
• Implement upsell and cross-sell campaigns
• Improve customer retention and repeat purchases
• Optimise customer acquisition costs

B2B Lead Generation Generate qualified enquiries and account opportunities from:

• Pharmacies
• Aged Care Providers
• Nursing Homes
• Healthcare Procurement Managers
• Medical Centres
• Allied Health Providers
• Corporate Health Providers
• Medical Distributors
• Healthcare Wholesalers

Responsibilities include:

• Landing page creation
• Lead magnet development
• Funnel creation
• Conversion optimisation
• CRM automation
• Lead nurturing campaigns
• Pipeline generation

SEO, AEO & GEODevelop and execute strategies to improve visibility across:

• Google Search
• Google AI Overviews
• ChatGPT
• Gemini
• Perplexity
• Claude

Responsibilities include:

• Technical SEO
• On-Page SEO
• Local SEO
• Content SEO
• Keyword Research
• Competitor Analysis
• Link Building
• Answer Engine Optimisation (AEO)
• Generative Engine Optimisation (GEO)
• AI Search Visibility

Paid Advertising Manage and optimise:

• Google Search Ads
• Google Shopping
• Google Performance Max
• Meta Ads
• Linked In Ads
• Retargeting Campaigns

Responsibilities include:

• Campaign strategy
• Budget management
• Conversion tracking
• Lead quality optimisation
• ROAS improvement
• Customer acquisition scaling

Sales Funnel Development Build and optimise:

• Click Funnels
• Go High Level  Funnels
• Landing Pages
• Product Launch Funnels
• Lead Capture Funnels
• Wholesale Enquiry Funnels
• Email Nurture Sequences
• Abandoned Cart Campaigns

Focus on maximising:

• Lead conversion rates
• Sales conversion rates
• Customer lifetime value
• Revenue per visitor

Email Marketing & Automation Manage:

• Klaviyo
• Active Campaign
• Mailchimp
• Go High Level

Responsibilities include:

• Automated sales sequences
• Lead nurturing workflows
• Re-engagement campaigns
• Customer retention campaigns
• Promotional campaigns
• Database growth initiatives

Website & E-Commerce Management

Experience with :

• Shopify
• Woo Commerce
• Word Press

Responsibilities include:

• Product optimisation
• Product page SEO
• Conversion optimisation
• Site speed improvements
• User experience improvements
• Customer journey optimisation

Ideal Offshore Candidate We are specifically seeking someone with:

• 5+ years experience in E-Commerce Growth Marketing
• 5+ years experience managing Google Ads campaigns
• Proven SEO, AEO and GEO experience
• Proven experience generating inbound B2B leads
• Experience scaling healthcare, medical, pharmacy, FMCG or regulated products
• Experience building high-converting sales funnels
• Strong analytical and reporting capabilities
• Excellent written and spoken English
• Ability to work autonomously and take ownership of revenue targets

Highly

Preferred Experience marketing:

• Medical Devices
• Healthcare Products
• Pharmacy Products
• Diagnostic Test Kits
• Aged Care Products
• Health & Wellness Products
• Medical Consumables

Experience selling products such as:

• COVID Self-Test Kits
• Influenza Testing Kits
• RSV Testing Kits
• Diagnostic Products
• Medical Consumables

will be highly regarded.

KPIs

• Online Revenue Growth
• Wholesale Leads Generated
• Pharmacy Accounts Opened
• Aged Care Leads Generated
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Website Conversion Rate
• Organic Traffic Growth
• AI Search Visibility Growth
• Return on Ad Spend (ROAS)
• Email Revenue Generated
• Customer Lifetime Value…