Head of Sales, US Financial Institutions; Banks & Credit Unions Earned Wage Access; EWA)

Head of Sales, US Financial Institutions (Banks & Credit Unions) — Earned Wage Access (EWA)

Company:Veep Software
Department:Sales
Level:Senior
Reports to:Global Head of Partnerships
Location:United States (flexible/remote with travel as needed)

Role overview

Veep Software is seeking a
Head of Sales, US Financial Institutions
to lead revenue growth for
Veep’s Earned Wage Access (EWA)solution across
US banks and credit unions
. This is a senior, high-impact role responsible for building and executing the go-to-market strategy for financial institutions, closing strategic partnerships, and establishing Veep as a trusted provider in a regulated and relationship-driven market.

You will engage executive stakeholders across all financial institutions navigating complex buying processes, demo’s, due diligence and contracting.

EWA knowledge is a plus but not required.The ideal candidate brings strong experience selling into US financial institutions, a strong network, and a proven ability to close complex FI deals.

Key responsibilities

Revenue leadership & GTM execution

• Own and deliver
  USFIsales targets
  (pipeline, bookings, and long-term revenue growth) with the Global Head of Partnerships.
• Build a repeatable sales cadence across
  banks and credit unions
  , including segmentation, messaging, and playbooks.
• Lead end-to-end enterprise sales cycles: prospecting, discovery, solutioning, pricing, proposals, negotiation, and close.
• Build relationships with seniorFIstakeholders, typically including:
  • Chief Experience Oficers
  • CEO’s
  • CTO/CIO’s and CPO’s
  • Head of Member/Customer Experiences
• Create compelling business cases and ROI narratives that align toFIpriorities (e.g., customer acquisition/retention, engagement,financial wellness, competitive differentiation).

Stakeholder management in regulated environments

• NavigateFIprocurement and onboarding processes, including
  third-party risk management
  , security reviews, RFP’s, compliance requirements, and contract redlines.
• Partner closely with internal teams (Product, Implementation, Customer Success, Marketing) to ensure smooth due diligence, onboarding, and launch readiness.
• Represent Veep in the market: conferences, events, and executive briefings.
• Identify and develop channel/alliance opportunities where helpful (e.g.,fintech partners).
• Provide structured voice-of-customer feedback to influence roadmap, packaging, and positioning.

Team contribution & leadership

• Act as a senior leader within the sales organization—bringing rigor to forecasting, pipeline inspection, and sales excellence.
• This is a Quota carrying role that may, in time develop to recruiting and leading anFIsales team.

Required qualifications

• Extensive experience selling into US financial institutions
  , specifically
  banks and/or credit unions
  .
• Proven track record closing
  complex enterprise B2B deals
  with multi-stakeholder buying committees and short, mid and long sales cycles.
• Demonstrated ability to sell solutions that require navigating
  risk, compliance, and procurement
  .
• Strong executive presence and credibility with senior stakeholders.
• Excellent pipeline management, forecasting discipline, and CRM hygiene.
• Ability to travel as needed for executive meetings, conferences, and key deal milestones.

Preferred qualifications (nice to have)

• Familiarity with
  Earned Wage Access (EWA),financial wellness, payroll-adjacent solutions, or consumer financial benefits.
• Experience selling regulated SaaS / API-enabled solutions,fintech infrastructure, payments, or digital banking products.
• Existing relationships acrossFIecosystems (bank/CU executives, innovation leaders, vendor management, relevant partners).
• Experience working with or alongsideFIthird-party risk/security assessment processes.

Core competencies

• Consultative enterprise selling and value-based storytelling
• Strategic account planning and multi-threading
• Contracting and negotiation in regulated environments
• Operational rigor: forecasting, pipeline inspection, CRM discipline
• Cross-functional leadership and internal influence

Compensation & benefits (high-level)

• Veep offers
  competitive compensation
  (base + performance incentives) aligned to senior revenue sales roles, plus benefits consistent with a high-growth software company.

Veep Software is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.