LinkedIn Marketing & Lead Generation Virtual Assistant Job Philadelphia Pennsylvania USA,Sales

This is a remote position.

About the Client

An Australian bid strategy, tender writing and consulting business founded by Jane Korn CF APMP and based in Melbourne, Victoria.

Bid Fusion works with organisations competing for complex government and corporate contracts, helping them improve their bid strategy, positioning, proposal quality and overall pursuit capability. The business works across sectors including facilities management, professional services, financial services/fintech, architecture, ICT, defence and security, government, health and other industries where competitive tendering is important.

Linked In Marketing & Lead Generation VA

the role is a remote position.

Position Overview

The VA will support Bid Fusion's Linked In marketing, organic lead generation, prospect engagement and nurturing activities.

The primary objective is not simply to generate a high volume of leads. The focus will be on quality conversations, relationship building, nurturing prospects and ultimately generating opportunities that can convert into clients.

The ideal VA should understand that Linked In lead generation is a relationship-building process rather than simply sending connection requests or generic sales messages.

The VA will work closely with Jane to ensure messaging reflects Bid Fusion's expertise, positioning, tone of voice and target market.

Primary Objectives

Increase brand awareness and visibility on Linked In.
Build and maintain a strong Linked In presence.
Identify and engage relevant prospective clients.
Generate leads through Linked In messaging.
Nurture prospects through authentic and relevant conversations.
Turn existing prospect lists into meaningful Linked In outreach opportunities.
Support website and business-page lead generation.
Increase engagement with Bid Fusion's target audience.
Generate qualified conversations that can ultimately lead to discovery calls and new business.
Support broader marketing activities when required.

Key Success Measure

The ultimate objective is lead generation that contributes to closed business, rather than vanity metrics alone.

The VA should therefore understand the full journey:
Prospect identification → Connection → Engagement → Conversation → Nurturing → Qualified opportunity → Discovery call → Potential client

Key Responsibilities

Linked In Lead Generation

Use Linked In to identify potential clients and relevant decision-makers.
Work from the client's existing lead/prospect lists.
Research prospects and companies before outreach.
Identify appropriate decision-makers and influencers.
Review prospect profiles and company information.
Determine whether prospects fit Bid Fusion's target market.
Build and maintain an organised prospect pipeline.
Track outreach activity and prospect status.
Identify new prospects where appropriate.
Research organisations that may have upcoming tendering, procurement or bid requirements.
Look for opportunities to engage with organisations that could benefit from Bid Fusion's services.
Because Bid Fusion operates in complex tendering and procurement environments, the VA should be comfortable researching organisations and understanding enough context to identify relevant prospects. Bid Fusion itself takes a research-led approach to understanding buyers, procurement drivers and evaluation environments.

Linked In Messaging & Outreach

Send Linked In connection requests to relevant prospects.
Develop and/or follow approved messaging sequences.
Personalise outreach based on the prospect's role, company and circumstances.
Engage prospects in natural, professional conversations.
Follow up appropriately.
Avoid overly aggressive or generic sales messaging.
Nurture prospects who are not immediately ready to buy.
Respond to basic Linked In enquiries and…