Strategic Business Development Manager

Material Handling, Logistics & Distribution Markets

Location: Cadillac, Michigan (Remote work may be considered based on business needs, geographic location, and candidate qualifications)

Travel: Approximately 30-40% throughout North America

Build Markets. Create Opportunities. Drive Growth.

B&P Manufacturing is seeking a Strategic Business Development Manager to accelerate expansion across North America’s material handling, warehousing, logistics, distribution, and industrial equipment markets.

This role combines market development, channel expansion, leadership, and hands‑on business development to drive revenue growth, strengthen market position, and develop strategic customer and channel relationships.

The ideal candidate is an accomplished growth professional with a proven ability to identify opportunities, enter new markets, develop channel partnerships, acquire new customers, and deliver measurable business results.

Reports To: Vice President of Sales

Direct Reports: May supervise Business Development Representatives and other commercial team members as organizational needs evolve.

• Expand market presence within targeted industries and geographic regions.
• Increase qualified pipeline activity and new customer acquisition.
• Deliver sustained revenue growth through new accounts and channel partnerships.
• Develop and mentor a high‑performing business development team.
• Strengthen relationships with customers, distributors, and industry partners.
• Increase awareness of B&P Manufacturing within key served markets.

• Identify, pursue, and secure new customer opportunities.
• Build relationships with decision‑makers and strategic accounts.
• Develop and maintain a strong pipeline of qualified opportunities.
• Create account penetration and market development strategies.
• Negotiate and close profitable business opportunities.

• Recruit, onboard, and develop distributor and channel partners.
• Expand market coverage through strategic partner relationships.
• Support channel partners with training, planning, and joint sales initiatives.
• Evaluate channel performance and identify growth opportunities.

• Analyze market trends, customer needs, and competitive activity.
• Identify opportunities for geographic and market expansion.
• Develop and execute growth strategies aligned with company objectives.
• Provide market intelligence and strategic recommendations to leadership.
• Collaborate with operations, engineering, and marketing teams to support growth initiatives.

• Lead, mentor, and develop Business Development Representatives.
• Establish performance expectations and accountability measures.
• Conduct pipeline reviews and performance discussions.
• Foster a culture of customer focus, accountability, and continuous improvement.

• Represent B&P Manufacturing at customer meetings, trade shows, and industry events.
• Build and maintain a professional network within served markets.
• Promote B&P products and solutions through strategic industry engagement.

• Maintain accurate CRM records and forecasts.
• Track business development activities and key performance metrics.
• Provide regular reports on pipeline health, market opportunities, and channel development initiatives.

• Demonstrated success in business development, strategic sales, channel management, market expansion, or related commercial leadership roles.
• Experience in material handling, logistics, warehousing, industrial equipment, manufacturing, distribution, or related industries.
• Proven ability to acquire new customers and generate revenue growth.
• Experience developing distributor, dealer, or channel partner relationships.
• Stro…