Head of Sales, Builder Finance

Help builders get the capital to build more homes, and build the sales team that makes it happen. Urrly is hiring for an established real estate finance and technology platform with substantial institutional backing. The company connects local and regional homebuilders with capital and practical advice to help them grow in a housing market that needs more supply.

This is a producing player-coach role. You will personally create and close new builder relationships, establish a practical sales playbook, and then hire and develop a small team of Account Executives. This is not a management-only seat or a role built around servicing an inherited book.

You could be an entrepreneurial real estate debt originator, a hands-on sales or originations leader, or a founder/operator who has built a residential homebuilding business and understands financing from the borrower’s side. What matters is your ability to understand the builder’s business, uncover an opportunity, and turn it into a deal. Capital and credit specialists support the technical execution.

• Create new builder business through targeted outreach, referrals, industry relationships, and other channels you can make repeatable.
• Diagnose the builder’s project pipeline, financing constraints, and growth plans before recommending a solution.
• Own the commercial relationship from first conversation through negotiation and close, working with capital and credit partners.
• Carry personal production responsibility while establishing the targeting, discovery, follow-up, and forecasting playbook.
• Hire, coach, and develop sellers as the business grows; stay close to their conversations and results.

• Meaningful knowledge of residential construction/home builder finance, or real estate developer finance with a credible path to serving homebuilders.
• A track record of personally creating and winning new business, whether in originations, advisory sales, or building your own homebuilding business.
• Experience leading or developing people, with the ability to translate your own success into others’ performance.
• Ability to execute in a lean environment without waiting for a large support team or a finished playbook.

• Ground-up residential construction lending, business-purpose/private lending, or financing a regional home builder’s projects.
• Specific evidence of production, business growth, quota performance, or improvements in the people you have led.
• Experience building a market, origination function, or sales team from an early stage.

• NYC-based preferred; exceptional candidates with directly relevant experience may be considered remotely within the United States.
• Base salary: $200,000 - $250,000.
• Total cash OTE: $400K - $500K including base salary and performance-based variable pay. Earnings are not guaranteed.
• Equity participation, subject to the final offer and grant terms.

Urrly and its client consider qualified applicants without regard to legally protected characteristics.

At Urrly, fairness matters. We use AI to review applications against job-related requirements, with recruiter review for ambiguous cases. Candidates are evaluated on relevant skills and experience, not personal attributes.