Regional Sales Director – North America East

Department: Sales
Location: North America East | Remote / Home Office
Territory: North America East
Travel: Approximately 50% within the assigned territory, with approximately 10% additional travel outside the region as business needs require

Astrodyne TDI is a leading provider of high-performance power conversion and EMI filter solutions serving demanding markets including industrial, medical, semiconductor, aerospace, defense, and other mission-critical applications.

Our products help customers solve complex power challenges where performance, reliability, and engineering expertise matter. As we continue to expand our presence across North America, we are looking for an experienced sales leader who can help accelerate growth, strengthen strategic customer relationships, and build a high-performing regional sales organization.

As Regional Sales Director (RSD), you will have significant ownership of the commercial success of the North America East region. This is a high-impact leadership role responsible for developing and executing the regional go-to-market strategy, driving revenue growth, expanding strategic accounts, developing new business, and leading sales resources.

You will serve as a senior representative of Astrodyne TDI to customers, prospects, distribution partners, and industry stakeholders. Working closely with Sales, Engineering, Marketing, Applications Engineering, Operations, and Finance, you will translate customer needs into solutions and opportunities that create long-term value for both the customer and Astrodyne TDI.

• Own the regional go-to-market strategy and sales plan for North America East, aligning priorities with company growth objectives.
• Develop and execute strategies to achieve revenue, margin, new-account acquisition, and other assigned sales objectives.
• Identify market opportunities, emerging applications, competitive trends, and customer needs that can drive regional growth.
• Establish account strategies and priorities for key customers and prospects.
• Build and maintain a healthy, qualified sales pipeline and ensure opportunities are actively progressed through the sales cycle.
• Develop strategies for expanding existing customer relationships while identifying and converting new business opportunities.
• Provide regular forecasting, pipeline reviews, market intelligence, and strategic updates to senior leadership.

• Develop and maintain strong relationships with senior-level decision-makers, technical stakeholders, procurement organizations, and other key influencers.
• Serve as the senior commercial point of contact for strategic accounts within the region.
• Identify opportunities to expand Astrodyne TDI's products and solutions across existing customer organizations.
• Lead complex, consultative sales engagements from initial opportunity through commercial agreement and implementation.
• Represent Astrodyne TDI at customer meetings, executive reviews, industry events, and strategic business discussions.
• Build long-term partnerships that increase customer engagement, retention, and share of wallet.

• Lead, coach, and develop direct sales personnel within the region.
• Establish clear goals, account priorities, activity expectations, and performance objectives.
• Provide coaching and strategic direction to help sales team members successfully develop and close opportunities.
• Foster accountability, collaboration, and a customer-focused sales culture.
• Partner with sales resources and technical personnel to ensure effective coverage of key accounts and opportunities.

• Develop, manage, and motivate manufacturer's representatives, distributors, and other channel partners.
• Establish clear expectations, territory strategies, and performance objectives for channel partners.
• Evaluate partner performance and identify opportunities to strengthen regional coverage.
• Build relationships with strategic partners that expand market reach and generate new business.

• Partner closely with Field Applications Engineering, Engineering, Marketing, Operations, and other internal teams to develop compelling customer solutions and proposals.
• Lead the commercial strategy for complex RFQs, RFPs, contracts, blanket agreements, and other customer opportunities.
• Prepare, recommend, and negotiate pricing, commercial terms, and conditions within established company…