Sales Optimization Manager; Manufactured Communities

Windward Communities has an expansive portfolio of manufactured home communities across the country. 23 communities with over 9,000 sites and positioned to grow in the future. Each community is tailored to the local area with features such as a community clubhouse, swimming pool, playground, dog park, picnic area, and walking trails. We are dedicated to providing a safe, attractive, affordable place for families to call home.

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Responsible for successfully leading sales and occupancy projects including onboarding new sales managers, continuous training of sales staff and assisting at communities that have occupancy, staffing shortages and sales performance issues. Support occupancy growth, revenue performance, and sales excellence across the Windward Communities portfolio- specifically with communities that are assigned within this role. This role serves as a strategic sales resource, partnering with community teams to improve performance, onboard and develop new sales professionals, implement best practices, and provide firsthand sales leadership during community transitions, staffing gaps, acquisitions, and special projects.

The ideal candidate combines strong sales expertise, operational agility, coaching ability, and a passion for helping teams succeed. This position requires extensive travel and the ability to quickly assess business needs, develop action plans, and drive measurable results.

• Provide project-based sales leadership across new acquisitions, underperforming communities, staffing vacancies, and other priority initiatives, identifying operational gaps and implementing strategies to improve sales performance, efficiency, and team effectiveness.
• Collaborate closely with sales leadership to drive organizational occupancy and home sales by managing strategic community assignments and implementing targeted sales initiatives.
• Assist underperforming communities by providing on-site sales leadership and hands-on support, while also improving follow-up processes.
• Champion speed-to-lead execution and sales process consistency to improve conversion rates and customer experience.
• Train, coach, and mentor community sales professionals to enhance sales effectiveness and professional development.
• Lead Salesforce compliance and user enablement efforts, including training, process guidance, reporting support, and day-to-day assistance for sales team members.
• Work with potential prospects in the sales office; to include handling inquiries, lead follow up, touring homes, collecting deposits and assisting with the home financing process.
• Analyze sales activity, conversion data, and performance metrics to make informed recommendations and drive results.
• Foster a sales-focused culture while partnering with community leadership and operational teams to align occupancy goals.
• Partner with community management and marketing teams to develop strategies that increase traffic, lead conversion, occupancy, and sales.
• Monitor market conditions, competitor activity, pricing, and inventory to identify sales opportunities.
• Coordinate with lenders and internal teams to facilitate successful transactions and move-ins.
• Provides regular feedback to regional managers to help assess the knowledge, skills, and abilities of operations and sales staff on an ongoing basis.
• Manage the full sales process from lead generation and initial contact though closing and move-in.
• Help interview and onboard new sales team members both in-person and remotely via Zoom, Teams etc.
• Document sales processes and procedures when working from home office.

• Successful record in home sales and/or leasing within manufactured housing communities, multifamily communities and/or property management required.
• Demonstrated abilities in organization, communication, enthusiasm, and effective people skills.
• Travel
  - Ability to travel with overnight stays. Travel may be extensive. Travel would be Monday through Thursday. Travel will not be more than 2 weeks consecutively.
• Minimum 5+ years of successful business experience, preferably Manufactured housing/property management, and/or multifamily housing.
• Demonstrated ability to train, coach, and influence others.
• Takes initiative on solving challenges and can work independently in a fast-paced, changing environment.
• Strong technology skills, including CRM systems (Salesforce), Microsoft Office applications, spreadsheets,…