Industrial Distribution, Regional Sales Manager

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Lincoln Electric is a high-performance industrial machinery and technology leader who helps customers manufacture and maintain vital equipment and infrastructure. Lincoln Electric’s innovative solutions enable higher quality and productivity across a variety of processes including welding, cutting, brazing, machining, process automation, and field repair. The Company leverages proprietary technologies and expertise in materials science, power electronics, automation, and intelligent software to help customers build better and achieve resilience in their operations.

Headquartered in Cleveland, Ohio, Lincoln Electric is the essential ‘Linc’ that keeps the economy running. The Company operates 71 manufacturing and automation facilities across 20 countries and serves customers in over 160 countries. For more information about Lincoln Electric and its products and services, visit the Company’s website at  .

Location:

Remote
- Georgia, Gainesville, Mason, Remote
- Ohio
Employment Status:
Salary Full-Time
Function:
Sales
Pay Range: ($100,000 - $135,000)
Target Bonus:
40.0%
Req :
30253

We are seeking an Industrial Distribution Regional Sales manager responsible for developing the strategy, execution, and overall sales performance of our Industrial Distribution partners in the Eastern United States region.

The Regional Sales Manager will develop and execute growth strategies that strengthen distributor partnerships, expand market presence, increase share of wallet, improve sales effectiveness, and deliver sustainable, profitable growth. This leader will establish clear priorities, translate business objectives into actionable sales plans, and create a high-performance culture grounded in accountability, collaboration, customer focus, and continuous improvement.

Success in this position requires a strong combination of strategic thinking, sales leadership, financial discipline, distributor management, and talent development. The Regional Manager will work closely with marketing, product management, operations, supply chain, finance, customer service, and other commercial leaders to ensure alignment between customer needs, organizational capabilities, and growth opportunities.

1.) Exceed annual Industrial Sales Budgets

• Own the development and execution of the industrial distribution sales strategy for both Equipment (Industrial & Specialty Gas) and Consumable (Brazing and Welding Alloy) sales.
• Deliver annual revenue and volume objectives to “Sales Incentive Plan” budgets.
• Translate company priorities into clear regional, account, and individual sales plans.
• Improve sales productivity through disciplined use of Salesforce for opportunity management.
• Develop contingency plans and corrective actions when performance is below expectations.

2.) Distributor Relationship Management

• Build and maintain strong relationships with key industrial distributors, strategic accounts, and influential channel partners.
• Develop joint business plans with priority distributors that define growth targets, strategic initiatives, product opportunities, and mutual commitments.
• Strengthen relationships with distributor leadership, branch management, sales teams, category managers, and other key decision makers.
• Lead executive level customer reviews and business planning sessions with strategic partners.
• Ensure the sales team understands distributor business models, end-market dynamics, customer economics, and competitive positioning.
• Resolve complex customer issues while balancing customer satisfaction, company policies, commercial objectives, and long term partnership value.
• Monitor distributor performance…