Field Sales Associate - Health Clubs; WI​/MN​/SD​/ND

Join us as we empower the world to work out, creating healthier lives together.

Are you passionate about fitness and eager to start a career in sales? If you’re ready to grow professionally in a fast-paced, rewarding field, Life Fitness / Hammer Strength is looking for someone like you! This role is ideal for individuals who are driven to succeed and eager to develop their sales skills within the fitness industry.

As a Field Sales Associate, you'll be paired with a seasoned sales mentor who will guide you through the ins and outs of the position. With this mentorship, you will learn the ropes and gain hands-on experience in customer engagement, territory management, and solution-based sales within the commercial fitness industry. Health Club market accounts across Minnesota, Wisconsin, North Dakota, South Dakota, and Michigan's Upper Peninsula.

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week across a large, high-opportunity territory. Candidates based in the Greater Minneapolis or Greater Milwaukee areas are strongly preferred, with other locations considered based on overall accessibility to the territory.

Compensation & Perks:

Uncapped Earning Potential:
Competitive Base + Monthly Incentives Fully Equipped:
Car allowance, gas reimbursement, and company credit card Total Rewards:
Full health benefits and 401(k) match

Culture First: A fitness-forward, growth-focused environment

As our Field Sales Associate, you'll gain:

Growth in Sales:
You will be coached by a skilled sales mentor to help you ramp up quickly and learn the essential skills to drive success in sales.

Market Exposure:
Exposure to a dynamic health club market, including independent clubs, regional chains, boutique studios, and multi-site fitness operators

Customer Solutions:
Experience supporting customer projects ranging from equipment refreshes to new facility developments

Sales Training & Development:
Build a solid foundation of sales techniques with hands-on experience, along with opportunities for ongoing training and skill-building.

Career Progression:
This role is designed to help you grow as a seller and set you up for long-term career success in the fitness industry.

As our Field Sales Associate, you will:

Support sales efforts across Health Club accounts throughout the territory

Build relationships with club owners, operators, fitness directors, and facility decision-makers

Assist in managing customer opportunities from initial conversations through project completion

Support facility planning, equipment replacement initiatives, and new club development projects

Stay informed on industry trends, competitive offerings, and market opportunities

Travel throughout the territory to support customer meetings, site visits, and industry events

Collaborate closely with internal partners to deliver an exceptional customer experience

What Life Fitness / Hammer Strength is looking for:1-2 years of sales, customer service, business development, or other customer-facing experience preferred

Strong communication, organization, and relationship-building skills

Interest in fitness, wellness, hospitality, or related industries

Self-motivated with a willingness to learn and grow in a field-based sales role Ability to travel consistently throughout Minnesota, Wisconsin, North Dakota, South Dakota, and Michigan's Upper Peninsula Valid driver's license and ability to travel overnight as needed

Candidates located in the Greater Minneapolis or Greater Milwaukee areas are preferred#LI-REMOTEAt Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done,…