Area Sales Manager – NORAM East
UK
Listed on 2026-10-17
-
Sales
Industrial Sales, Outside / Field Sales, Business Development, Sales Manager
Deep Sea Electronics is a global leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.
With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network.
Key Responsibilities:- Drive sales growth and market expansion within the assigned territory across all
- product categories
- Maintain a strong focus on developing the DSE Control product group
- Develop and implement effective regional sales and distribution strategies (where applicable)
- Plan, coordinate, and execute marketing activities in collaboration with distribution partners to increase market share
- Identify and develop new business opportunities while strengthening relationships with existing customers
- Conduct regular visits to customers and prospects to build trust, reinforce, and grow profitable business
- Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction
- Monitor competitor activity and stay informed on market developments
- Conduct market research within the customer base to respond effectively to changing conditions
40%
Effectively negotiates sales
Develop end-customer & distributor relationships
Work with 3 rd party channel to drive improved performance
Identifies, assesses, attracts and negotiates with potential customers
Identify market opportunities for the DSE Product range
30%
Expanding the customer and contact base
Develop strategic relationships within the region
Provide World class customer support
Works with distributors to increase market penetration
15%
Coordinates all marketing activities with distribution partners
Maximises product margins through effective pricing strategies
Achieve customer visits/phone meetings to set targets
Create and manage quotes for customers with appropriate follow up
Manage the opportunity pipeline to maximise value for the company
15%
Presentation and demonstration of products
Maintain customer data in the company systems
Work with internal company functions to address customer issues
Monitor competitor activity, and key market trends
Monthly reporting
Exhibition attendance where required
Internal & External Relationships:- External relationships will be predominantly with the assigned customer group and the contacts therein
- Build relationships with management, Internal sales function, Technical support, Marketing and Warrant y
- Experience of working within a company that has a technical product or service in a commercial role within the power or related sector
- Working knowledge of NORAM East America power sectors
- Proven relationships with key decision makers in the power sector in NORMAN East America
- Proven technical selling and negotiation skills
- Commercially astute results orientated team player
- Strong written and verbal communication skills.
- Ability to work from a home office and work independently in a field-based role
- Ability to travel internationally adequately to cover assigned territory
- Ability to recognise market trends and evaluate competitor strengths and weaknesses
- Full driving licence
- Proven experience of successful demand generation
Sales role within a technically orientated company/product range, preferably within the control electronics industry in the U.K & Ireland. Proven experience of successful demand generation
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