Specialist II, Sales Development; A​/V; Seattle, WA

Position: Specialist II, Sales Development (A/V) - Seattle, WA
Overview Accelerating growth by engaging partners and developing high-impact pipeline opportunities. As a
Specialist II, Sales Development focused on Audio/Video at Shure, you will play a key role in advancing the company’s go-to-market strategy across the Seattle and broader Pacific Northwest region. This role partners closely with the channel ecosystem to transform high-quality leads into meaningful pipeline, driving growth across assigned territories and target segments. By collaborating with partners, you will uncover customer needs, introduces Shure’s solutions, and helps build scalable business opportunities.

The position expands Shure’s presence by nurturing early-stage interest, deepening partner engagement, and accelerating opportunity creation. Success is measured by pipeline generation, contribution to revenue growth, and strong alignment with Shure’s strategic priorities.
This is a remote position, with candidates required to be located in the Seattle, WA area or within the broader Pacific Northwest region. Responsibilities

• Partner closely with Regional Sales Managers, Channel Partners, Market Development, and Marketing teams to increase awareness of Shure's AV portfolio and drive pipeline growth across target markets.
• In person and virtual meetings with Channel Partners to provide product updates, training, project reviews and support.
• Generate and qualify new business opportunities for Shure's Audio and Video solutions through proactive outreach, lead follow-up, market research, and channel engagement activities.
• Identify, research, and prioritize prospective end users, consultants, integrators, and channel partners within corporate, education, government, healthcare, and collaboration technology environments.
• Conduct inbound and outbound prospecting activities including in person meetings, phone calls, emails, virtual meetings, industry networking, and event follow-up to uncover customer needs and qualify opportunities.
• Deliver compelling messaging around Shure's microphone, conferencing, collaboration, and video solutions while effectively communicating business value and key differentiators.
• Qualify leads based on customer requirements, budget, timeline, and buying intent, converting marketing-generated leads into sales-ready opportunities.
• Collaborate with field sales teams to coordinate discovery meetings, product demonstrations, and customer presentations, ensuring smooth handoffs throughout the sales process.
• Support product launches, campaigns, webinars, dealer trainings, and customer education initiatives to increase market awareness and adoption of Shure solutions.
• Maintain accurate records of customer interactions, opportunity progression, and pipeline activity within CRM systems.
• Monitor industry trends, competitive activity, and evolving workplace collaboration technologies to identify new growth opportunities and strengthen market positioning.
• Build and maintain strong relationships with channel partners and customers while delivering an exceptional prospect and customer experience.
• Perform other duties as assigned.

Qualifications

• Bachelor’s degree in business or relevant professional field.
• Minimum 2 years of experience as a sales account professional beyond entry level with a comprehensive technical knowledge of audio/video principles and products.
• Audio/Video experience is required.
• Market experience in integration, production, retail or broadcast experience is required.
• Demonstrates good judgment.
  
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• Ability to build productive internal and external working relationships.
• Excellent communication and presentation skills.
• Ability to handle multiple assignments.
• Detail-oriented, professional,…