Key Account Manager

Key Account Manager – Construction Equipment

Location:

Field-based, anywhere in England, with home working Salary: £85,000–£90,000 basic  20% bonus  company car The Opportunity We are seeking an experienced Key Account Manager to drive sales growth and develop strategic customer relationships within the construction equipment sector. This is an exciting opportunity for a commercially driven sales professional with a strong track record in key account management, capital equipment and business development.

You will be responsible for identifying new business opportunities, developing relationships with major customers and delivering tailored commercial solutions that meet their operational and financial needs. Working across England, you will focus on key customer segments including major contractors, quarry and aggregates, waste and recycling, and equipment rental businesses. You will also have the opportunity to use your industry network and expertise to support wider business development opportunities.

The role offers excellent earning potential, a high degree of autonomy and the opportunity to make a significant impact on business growth.

Key Responsibilities Develop and grow key accounts:
Identify, target and secure new customers while strengthening relationships with existing strategic accounts. Drive sales growth:
Develop and execute targeted sales strategies to increase market share across key industry sectors. Build customer relationships:
Engage with senior decision-makers, including directors and other key stakeholders, to understand customer requirements and develop long-term partnerships. Deliver tailored solutions:
Develop compelling commercial propositions incorporating total cost of ownership (TCO), finance, operating leases, residual values and aftersales support. Identify new opportunities:
Build a strong pipeline of prospects through networking, industry associations, referrals and direct engagement with key market players. Manage tenders and quotations:
Lead customer tender and request-for-quotation (RFQ) processes, ensuring submissions are commercially competitive, accurate and delivered on time. Develop customer strategies:
Segment accounts, prioritise opportunities and maintain consistent follow-up to maximise conversion rates. Collaborate internally:
Work closely with finance, aftermarket, parts, dealer networks and other internal teams to deliver effective customer solutions. Support financial performance:
Ensure commercial proposals are transparent, profitable and aligned with customer requirements, including appropriate financing and residual value arrangements. Monitor market opportunities:
Maintain a strong understanding of industry trends, competitor activity and customer investment plans to identify opportunities for growth. About You To be successful in this role, you will be an accomplished sales professional with significant experience in key account management and a strong understanding of the construction equipment or capital goods market. You will ideally bring: 10–15 years' experience in sales and marketing, with at least five years in a key account management role within the UK market.

A proven track record of winning new business, developing strategic accounts and delivering sales growth within a B2B environment. Experience in construction equipment, heavy machinery or a related capital equipment sector. An established network within one or more of the following sectors: quarry and aggregates, waste and recycling, major contractors or equipment rental. Strong commercial and financial acumen, including knowledge of asset finance, operating leases, residual values, full-service contracts and total cost of ownership.

The ability to negotiate…