Senior Sales Trainer & Performance Lead - Remote

Location: Hertfordshire

I am recruiting for an experienced and commercially minded Senior Sales Trainer & Performance Lead to play a key role in developing and enhancing the performance of an established international sales function. This is a unique opportunity for someone who enjoys both training and hands-on selling, acting as a true player-coach who can inspire, develop and support sales professionals while maintaining credibility through direct customer engagement.

The successful candidate will lead onboarding programmes, deliver ongoing training initiatives, drive sales best practice, and help shape performance management and KPI frameworks across a multi-national sales team. This position will support a sales population of more than 50 employees across multiple international markets, delivering both onboarding and continuous development programmes for new and existing sales professionals. The role combines training delivery, coaching, sales process improvement, KPI development and active participation in sales activities.

Key Responsibilities Deliver and continually enhance sales onboarding programmes for new starters. Provide structured coaching and development plans tailored to individual sales professionals and team leaders. Assess and monitor sales performance against agreed KPIs, supporting performance improvement initiatives where required. Develop, maintain and improve sales KPIs and reporting frameworks in partnership with senior stakeholders. Drive best practice CRM utilisation, ensuring strong pipeline management, forecasting accuracy and process discipline.

Create and maintain high-quality sales documentation, including playbooks, guides, process maps and training materials. Conduct field visits and participate in customer sales meetings to maintain first-hand understanding of market challenges and opportunities. Report on training effectiveness, performance improvements and return on investment to senior leadership teams. Essential Experience Proven track record of success in a sales environment, ideally within a technical, project-based or solution-led sector.

Significant experience leading and developing sales teams. Demonstrable success in improving sales performance and driving measurable commercial results. Experience managing performance improvement programmes and supporting underperforming team members. Strong background in training and coaching sales professionals within complex or technical sales environments. Ability to adapt coaching styles to suit both individuals and groups. Strong understanding of CRM systems, with Salesforce experience highly desirable.

Excellent knowledge of sales processes, pipeline management, qualification methodologies and account planning. Exceptional written communication skills with the ability to create clear, practical and reusable training materials. Previous experience designing, implementing and measuring sales KPIs. Willingness to remain hands-on through regular customer-facing sales activity.

Desirable Experience Designing and delivering digital or LMS-based training programmes. Supporting sales teams across multiple countries and cultures.

Experience with in account management, customer retention or growth-focused sales environments. Industry exposure within construction, engineering, infrastructure, insurance or other technical sectors.