Director of Sales and Marketing

At Solera Senior Living, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity in everything we do. We are seeking a Director of Sales and Marketing to lead occupancy growth at The Cambridge at Brier Creek, a 205 unit Independent living community located between Raleigh and Durham..

This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.

• A growing company with opportunities for career advancement

• Immediate pay access — no more waiting for payday

• Tuition reimbursement to support your professional growth

• Comprehensive medical benefits with discounted gym memberships

• Dental, vision, life, and disability insurance

• 401(k) retirement plan

• Paid holidays and paid time off

• Employee Assistance Program (EAP)

• Perks and employee discount programs

• Supportive, team-oriented workplace culture

Through a combination of strategic marketing and relationship-driven sales efforts, the Director of Sales and Marketing is responsible for generating, managing, and converting leads to achieve budgeted occupancy targets. This role leads referral development, prospect engagement, tours, and the move-in process while maintaining a strong external presence in the local market.

The Director of Sales and Marketing spends the majority of the workweek outside the community, building referral relationships and representing the community to prospects, families, and professional partners.

Sales Strategy & Occupancy Growth

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy

• Generate and convert qualified inquiries, referrals, tours, and move-ins

• Utilize Solera sales methodologies to achieve targeted closing ratios

• Track, analyze, and report sales performance and conversion metrics

Lead Management & Follow-Up

• Respond promptly to all inquiries and ensure consistent follow-up

• Maintain accurate lead and activity tracking within the CRM

• Measure referral source effectiveness and adjust outreach strategies accordingly

Referral Development & Community Outreach

• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners

• Achieve and maintain weekly outreach and referral contact goals

• Attend networking events and represent the community professionally in the local market

Tour Readiness & Community Presentation

• Ensure model, respite, and rent-ready rooms are tour-ready at all times

• Conduct daily walk-throughs to ensure the community presents at its best

• Partner with leadership on staging and presentation of model spaces

Marketing & Reporting

• Complete weekly marketing and occupancy reports

• Develop Competitive Market Analyses at least twice annually

• Partner with the Home Office team on advertising, branding, and public relations initiatives

• Support social media and local marketing efforts

Leadership & Collaboration

• Partner closely with the Executive Director to align sales strategy with operational goals

• Participate in stand-up meetings and cross-department collaboration

• Assist with special events, open houses, and community programs

• Approaches the role with an entrepreneurial, ownership mindset

• Is motivated by exceeding sales and occupancy goals

• Builds trust with families through empathy, professionalism, and follow-through

• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends

• Demonstrates integrity, accountability, and strong…