Technical Sales & Application Manager, Protection & Controls - Remote SE

The Technical Sales & Application Manager for Power System Protection & Control is responsible for driving revenue growth, market penetration, and customer engagement through a combination of deep technical expertise and commercial leadership. This role bridges application engineering, technical sales, and market development
, supporting Electric Utility customers with advanced protection, control, and power quality solutions.

The position requires strong knowledge of power system protection, controls, and grid automation technologies
, combined with the ability to translate customer needs into actionable sales strategies, product improvements, and application solutions.

Key Responsibilities
1. Technical Sales Leadership

* Lead technical sales efforts for protection, control, and power quality solutions across assigned territory.

* Develop and execute territory specific sales strategies to achieve revenue and growth targets.

* Conduct product presentations, demonstrations, and technical seminars to customers and channel partners.

* Support complex sales cycles by providing application expertise and solution positioning.

* Support complex sales cycles by providing application expertise and solution positioning.
2. Sales Execution & Pipeline Management

* Own territory execution includes planning, forecasting, and performance tracking

* Support quotation activities and ensure solutions align with customer specifications.

* Drive sales through differentiated applications and technical value propositions.

* Maintain disciplined CRM practices including opportunity tracking, activity logging, and account planning.

* Manage customer accounts, territories, agents, channel partners or strategic customers.

* Establish consistent customer engagement cadence including site visits, technical discussions, and follow-ups with clear action plan and next steps
3. Application Engineering & Customer Support

* Serve as the primary technical advisor to customers on system design, product selection, application requirements, protection & control schemes, automation strategies, and grid modernization initiatives.

* Support troubleshooting, installation, and integration of protection and control systems.

* Serve as escalation point for customer issues, ensuring timely resolution through internal coordination

* Develop application notes, technical documentation, and customer training materials.
4. Market Development & Business Growth

* Analyze market trends, competitor activity, and customer requirements to identify growth opportunities.

* Build and maintain relationships with utilities, EPCs, consultants, and key stakeholders.

* Expand presence in key segments such as electric power distribution, generation, substations & distribution automation.

* Drive adoption of emerging technologies (e.g., digital substations, IEC 61850, grid analytics).
5. Cross-Functional Collaboration

* Partner closely with Business Development, Product Management, Engineering, Customer Technical Services, and applicable HUS sales teams to:
o Translate customer needs into product enhancements
o Support new product development and validation
o Provide "Voice of the Customer" feedback
o Support pilot programs, trials, product evaluations, and customer validation processes

* Collaborate with internal teams on pricing strategies, proposals, and technical solutions

Qualifications & Experience
Education

* BSEE or an equivalent experience; MSEE or MBA preferred.
Experience

* 3-10 years in power systems, with emphasis on protection & control applications, technical sales, or application engineering.

* Experience working with:
o Transformer Tap Changer, Voltage Regulator, and Capacitor Controls. Recloser controls, Protective Relays, PQ meters and automation systems
o Working with Electric Utility Power Systems
o Customer-facing roles (sales, consulting, or applications)
Technical Competencies

* Strong understanding of:
o Power system protection principles (Distribution/Generation and Substation)
o Control systems and automation (e.g., FLISR, Volt/VAR)
o Industry standards (IEEE, IEC) and protocols (DNP3, MODBUS, IEC 61850)

* Ability to interpret electrical specifications, drawings, and system studies.
Leadership & Commercial Skills

* Strong communication and presentation skills with customer-facing confidence.

* Ability to influence technical and commercial decisions.

* Experience managing accounts, territories, agents, channel partners or strategic…