Senior Marketing Manager, Digital Outreach Strategy & Growth; Remote

++About M3:++ A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include , , , , , and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list.

The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Due to our continued growth, we are hiring for a Senior Manager, Digital Outreach Strategy & Growth to join M3 USA.

• Build and own a full digital outreach path for each subsidiary by identifying decision makers for each product, define specific buyer personas for each business sales activity and grow contact lists from verified sources and research.
• Run multi-channel outbound sequences across email, Linked In and other social and digital channels, tailored by subsidiaries, with messaging that speaks to a targeted audience.
• Coordinate efforts with email deliverability specialists for all outbound email domains: authentication and IP warming, sender reputation monitoring, inbox placement testing, list hygiene, and compliance with Google, Yahoo, and Microsoft sender requirements, to reach corporate inboxes protected by enterprise filters.
• Systematize a cross-subsidiary strategy that converts M3’s proprietary data assets, such as a network of physicians or health-system relationships— into a repeatable pipeline of qualified conversations through referrals and warm introductions.
• Use AI-assisted research and personalization: build account and contact intelligence, generate personalization at scale, test and refine messaging, while maintaining M3 human review and brand standards.
• Partner with the business development and marketing leads of each subsidiary on target account lists, handoff criteria, follow-up cadence, and feedback on message performance;
• Operate designated BU’s technology stack for outreach (sequencing, Sales Navigator,), integrate it with their CRM’s and recommend new or advanced tech tools.
• Report weekly on placement, reply and positive-reply rates, and pipeline sourced by subsidiary and persona, and use the data to retire what does not work and scale what does.

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent experience.
• Certifications in email deliverability, sequencing platforms, or Linked In Sales Navigator preferred.
• 7 years in B2B digital outreach, demand generation, or sales development, with at least 3 years owning persona marketing for outbound commercial revenue generation
• Demonstrated success reaching senior decision makers in healthcare, health systems, experience selling recruitment, staffing, or physician placement services strongly preferred.
• Hands‑on experience with sequencing platforms (e.g., Outreach, Apollo, Hub Spot Sequences), Linked In Sales Navigator, contact enrichment and verification tools, deliverability monitoring tools, and CRM integration.
• Experience supporting or consulting for multiple business units, clients or brands with distinct customers.
• Working knowledge of email authentication (SPF, DKIM, DMARC, BIMI), domain and IP warming, reputation monitoring, and inbox placement…