Sr. Director, National Accounts

SIG SAUER, Inc
. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training. For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.

Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy. Headquartered in Newington, New Hampshire, SIG SAUER employs people across various U.S. locations, and global facilities across multiple regions. SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit: .

The Sr. Director, National Accounts, is responsible for driving strategic growth and profitability across national accounts within the Commercial Sales division. This role leads account acquisition, retention strategies, and ensures alignment with organizational goals to deliver unmatched performance in revenue generation and market share. The Sr. Director, National Accounts, will bring extensive experience in leading high-value customer relationships, driving large-scale revenue growth, and executing strategic account plans across multi‑channel environments.

They possess advanced strategic planning, and data‑driven decision‑making skills. The Sr. Director National Accounts will demonstrate exceptional, enterprise‑level collaboration while driving alignment across multiple departments, influencing executive stakeholders, and lead cross‑functional strategies that support long‑term goals. They are expected to anticipate interdepartmental impacts, resolve complex conflicts, shape unified decision‑making, and build a culture of transparency and trust. The Sr. Director, National Accounts will work in a team environment collaborating with Product Development, Marketing, Supply Chain, Customer Service, Finance, Legal and Operations as well as external customers and distributors.

Exempt

• Develop and execute national account strategies that achieve revenue targets and expand market presence.
• Oversee relationships with major national accounts, ensuring exceptional service and long‑term partnerships.
• Implement standardized account acquisition and management best practices. Align initiatives with corporate objectives, including transformation projects and commercial sales goals.
• Serve as the point of contact for top‑tier national retailers, distribution channels, and strategic partners.
• Ensure all national account strategies, sales activities, and customer programs fully comply with federal, state and local regulations governing the sale and distribution of firearms.
• Drive initiatives such POS/Retail Data Expansion, VMI programs, and direct dealer expansion. Champion process improvements and leverage technology for efficiency gains.
• Lead annual planning, business reviews, and long‑term growth initiatives for major accounts.
• Partner with Finance to deliver accurate forecasts, profitability analyses, and business reporting. Partner with Legal and Compliance, and Operations teams to confirm that contract, promotion, inventory movement, and channel strategies are developed and executed within all applicable regulatory frameworks.
• Monitor KPIs such as revenue growth, market share, and profitability. Utilize dashboards and reporting tools to track performance by channel, rep group, account manager, customer, and product line. Monitor competitive…