Manager - Sales & Business Development

Overview Lutron is seeking a Manager, Sales & Business Development to serve as a sales leader and champion for our Intelligent Lighting Systems (ILS) category, including Orluna, Rania, and Ketra. This role is responsible for shaping and driving the luxury sales strategy for ILS, building deep expertise in the category and industry, and leading initiatives across Lutron’s sales organization and rep agencies to accelerate market engagement and adoption.

Working closely with the ILS Product Manager, this leader will connect market strategy, customer needs, and sales execution. They will drive initiatives that deepen dealer engagement and capability within the category, develop and strengthen strategic customer relationships, and serve as a critical voice of the customer by identifying challenges, portfolio gaps, and emerging opportunities that inform the continued evolution of Lutron’s ILS offering.

The sales territory for this role spans major markets in the United States, with a primary focus on key strategic accounts and opportunities throughout the West Coast (Seattle, San Francisco, and Southern California), to the Central area (Chicago, Dallas, and Houston), and the East Coast (NYC). Candidates must reside in Austin, TX and must be able to travel regularly within the United States.

Responsibilities Develop and drive execution of strategic sales and business development plans, including building, managing, and growing the pipeline of ILS opportunities across key markets and accounts.

Lead initiatives across Lutron’s sales organization and representative agencies to increase engagement with the ILS category, build category expertise, and accelerate dealer adoption.

Build and foster deep relationships with key dealers, specifiers, rep agencies, and strategic accounts across the country to strengthen Lutron’s understanding of the luxury lighting market, customer needs, and barriers to adoption.

Inspire, educate, and equip sales teams and representative agencies to effectively communicate the holistic benefits, differentiated value, and application of Lutron’s ILS portfolio.

Develop and continuously improve sales enablement tools, resources, and playbooks that help the field communicate the ILS value proposition.

Partner with Marketing to develop and refine ILS positioning and messaging for dealers, specifiers, and end users, leveraging customer and field insights.

Develop and drive national training and education initiatives that build ILS knowledge, confidence, and selling capabilities across Lutron’s sales organization, representative agencies, and dealer network.

Serve as a critical voice of the customer and sales organization, identifying customer challenges, competitive dynamics, portfolio gaps, and emerging market opportunities.

Work closely with the ILS Product Manager to connect sales and customer insights with product and market strategy.

Establish measures of success for key ILS sales initiatives, evaluate effectiveness, and use business results to continually refine strategy and accelerate growth.

Qualifications Bachelor’s degree in Business, Marketing, Engineering, Architecture, Design, or a related field preferred Minimum 12 years of sales, business development, account management, or leadership experience, with a proven ability to drive growth, build strategic relationships, lead high-performing teams, and influence key stakeholders required

Proven ability to analyze market trends, identify growth opportunities, and lead complex, cross-functional initiatives that deliver measurable business impact through strategic execution and stakeholder influence required

Willingness to travel up to 50% of the time required

Valid US driver’s license required

This is a home-based position requiring…