Territory Sales Representative - SW MUH & Hospitality

Join us as we empower the world to work out, creating healthier lives together.

Are you passionate about fitness and ready to grow your career in B2B sales? Life Fitness / Hammer Strength is looking for a highly organized, driven Territory Sales Representative to drive growth across the Multi-Unit Housing (MUH) and Hospitality markets in West Florida, from Ocala south to Marco  this role, you’ll build relationships with property developers, ownership groups, management companies, and hospitality customers to bring best-in-class fitness experiences to the places where people live and stay.

You’ll own the territory strategy and full sales cycle, identifying new opportunities, developing strategic customer relationships, and delivering solutions tailored to each property and customer.

This is a highly customer-facing role that combines consultative selling, territory development, and relationship management.

Preferred Candidate Locations:

This is a remote, field-based role, with an expectation of being on the road and in front of customers 3+ days per week. Candidates living in Tampa, St. Petersburg, Clearwater, Bradenton, Sarasota, Fort Myers, or Naples are strongly preferred (covering the I-75 corridor from Tampa Bay through Collier County).Compensation & Benefits:

Base salary + commission + allowances

Uncapped commission structure

Multiple bonus incentives available throughout the year Total compensation designed to reward high performance
401(k) savings plan + comprehensive benefits package

As our Territory Sales Representative, you will:

Develop and execute a territory business plan focused on growing Life Fitness and Hammer Strength across the Multi-Unit Housing and Hospitality markets.

Prospect and close new business opportunities with apartment communities, property developers, ownership and management groups, and hospitality customers.

Build and manage relationships with key decision-makers and influencers across the territory.

Own the full sales cycle, from prospecting and consultative discovery through solution development, close, installation, and ongoing relationship management.

Deliver strategic, solutions-based sales experiences that align Life Fitness and Hammer Strength offerings with customer and property needs.

Present and reinforce the Life Fitness and Hammer Strength value proposition to differentiate our solutions in the market.

Maintain an active presence in the territory, with the ability to be in the field at least three times per week meeting customers, developing opportunities, and strengthening relationships.

Maintain accurate records in Salesforce and actively manage quotes, pipeline, and account activity.

Collaborate cross-functionally with internal partners to support a strong customer experience from sale through installation and ongoing support.

Stay informed on trends across fitness, residential amenities, hospitality, and the broader vertical market landscape.

Deliver against revenue targets while effectively managing territory priorities, travel, and expenses.

What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:3+ years of B2B sales experience, with demonstrated success developing new business, managing a territory, and meeting or exceeding revenue targets.

Experience in the fitness industry, real estate, property management, hospitality, or other amenity-focused industries preferred.

Strong consultative selling and relationship-building skills, with the ability to navigate complex opportunities and influence decision-makers at multiple levels.

Strategic and analytical thinker who can adapt to customer needs, market dynamics, and changing priorities.

Experience using CRM platforms, with Salesforce preferred.

Ability to travel regularly…