Business Development Representative; BDR

Business Development Representative (BDR)
Location: Remote – New York State, USA
Base Salary: $75,000–$90,000 per year
Commission: $20,000 on top of base salary
About the Opportunity
We are seeking a motivated and commercially driven Business Development Representative to support the expansion of an innovative, cloud-based ERP platform designed specifically for the Lumber and Building Materials (LBM) industry.
This is an exciting opportunity to join a growing technology business, contribute to the launch and development of a product in the North American market, and play a key role in generating new business opportunities.
The successful candidate will be responsible for identifying and engaging prospective customers, qualifying leads and building a strong sales pipeline through proactive outreach and targeted campaigns.
Key Responsibilities:
Outbound Prospecting and Lead Generation

• Conduct cold and warm outreach via phone, email and Linked In to prospective customers across the USA.
• Qualify inbound leads and identify businesses that align with the ideal customer profile.
• Schedule introductory discovery calls and product demonstrations for the sales team.
• Build relationships with prospects and understand their business challenges and priorities.

• Execute targeted email campaigns using CRM and marketing automation tools.
• Personalise messaging based on prospect roles, company size and buyer personas.
• Track campaign performance and optimise outreach to improve engagement.

• Support the promotion of webinars, trade shows and industry events.
• Conduct targeted outreach to secure event attendance, booth visits and meetings.
• Follow up with attendees and warm leads to develop potential opportunities.

• Work closely with Sales and Marketing to support pipeline generation and lead progression.
• Maintain accurate CRM records, activity notes and lead statuses.
• Share feedback on messaging effectiveness, prospect engagement and market trends.
• Ensure qualified opportunities are handed over effectively to the sales team.

• 1–3 years’ experience in Business Development, Sales Development, Inside Sales or a similar customer-facing sales role.
• Proven experience in outbound prospecting, lead qualification and generating sales opportunities.
• Strong communication, relationship-building and objection-handling skills.
• Confidence engaging prospects over the phone, email and Linked In.
• Experience with CRM and sales engagement tools, ideally Hub Spot and Linked In Sales Navigator.
• Strong organisation, time management and attention to detail.
• A resilient, self-motivated and commercially minded approach to sales.
• The ability to understand customer needs, ask effective questions and communicate value propositions clearly.
• SaaS, technology or ERP experience is advantageous.
• Knowledge of, or a strong interest in, the Lumber and Building Materials industry is a plus.
• An associate degree or equivalent relevant experience.

• $75,000–$90,000 annual base salary, plus $20,000 commission.
• Fully remote working arrangement within New York State.
• Comprehensive sales and product training.
• Opportunities for career progression within a growing technology team.
• Medical, dental and vision insurance options.
• Short- and long-term disability insurance.
• AD&D insurance.
• 401(k) plan.
• Wellness reimbursement to support an active lifestyle.
• 20 days of paid time off per year, plus 10 paid holidays.
• A flexible working environment that supports work-life balance.
• Professional development, learning resources and mentorship.
• A collaborative, people-first culture focused on building relationships, innovation and employee growth.