Inside Sales Representative - Canada; Remote

Apera is an innovative, Vancouver-based company at the forefront of robotics, AI, and machine vision — recognized with the 2025 Frost & Sullivan Technology Innovation Leadership Award and the 2024 BC Tech "Company of the Year, Growth" award. We're on a mission to redefine AI-driven robotic vision.

Apera AI helps manufacturers make their factories more flexible and productive. Robots enhanced with Apera's software have 4D Vision — the ability to see and grasp objects with human-like capability. Challenging applications such as bin picking, sorting, packaging, and assembly are now open to fast, precise, and reliable automation. We work with the world's leading automotive OEMs and Tier 1 suppliers.

Our portfolio spans Vue (our 4D Vision software), Forge (a no-code simulation and AI training studio where customers build, validate, and de-risk robotic cells before any hardware is bought), and Vue Pod, our new turnkey, productized bin-picking cell.

We are looking for a proactive, technically minded Inside Sales Representative to build, manage, and grow our Value Account segment. This role owns the full sales cycle—from proactive prospecting and first contact through to closing for a portfolio of accounts supported primarily via virtual sales engagement.

• Proactively identify, research, and engage new prospects across the Value Account segment through outbound calls, email, Linked In, and targeted campaigns.
• Consistently generate new pipeline, meeting weekly targets for new conversations, qualified opportunities, and virtual demonstrations.
• Respond rapidly to marketing-generated leads, qualifying and converting them into active opportunities.

• Manage a book of mid-sized customers (Value Accounts) across North America.
• Build relationships with key decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts, including additional robot cells, lines, and plant locations.

• Develop a deep working knowledge of Apera’s AI vision products, robotic applications, and integration requirements.
• Lead technical discovery to understand customer applications, including part characteristics, cycle-time targets, cell layout, robot platform, and integration constraints.
• Deliver confident, credible virtual product demonstrations (e.g., using Apera Vue) and independently answer first-line technical questions.
• Assess application fit early, qualify opportunities on technical feasibility, and engage applications engineering for complex requirements.

• Prepare, send, and manage quotes and proposals.
• Deliver compelling, persuasive presentations tailored to engineering, operations, and executive audiences.
• Handle objections, negotiate effectively, and influence multiple stakeholders toward a buying decision.
• Follow up consistently to close deals and hit revenue targets.

• Partner closely with Marketing on target segments, account lists, campaigns, webinars, trade shows, and events.
• Agree on lead definitions, handoff process, and follow-up timelines, and close the loop on every lead in the CRM.
• Share customer insights, competitive intelligence, and win/loss feedback to sharpen messaging, case studies, and sales content.
• Participate in regular joint sales and marketing pipeline reviews.

• Maintain a strong pipeline and forecast accurately in the CRM (e.g., Hub Spot).
• Track customer activity, deal progress, and opportunity health.
• Work with sales leadership to refine strategies for high-conversion outreach.

• Coordinate with engineering and applications teams on…