Director of Sales, Harrington Farm Denehy Club Thinking Partners

About the Venue
Harrington Farm is a historic 14-acre event estate in Princeton, Massachusetts, set beside the 3,000-acre Wachusett Mountain State Preserve. Its picturesque grounds and New England architecture offer a distinctive setting for weddings and private celebrations.

The property features the circa-1763 Harrington Farmhouse, a 4,000-square-foot post-and-beam ballroom with a floor-to-vaulted-ceiling fireplace, an outdoor stone patio with a grand fireplace, a seasonal Sperry Tent, and a Goshen Stone ceremony patio overlooking Wachusett Brook and Pond. The venue is reserved exclusively for each celebration.

A destination for more than 30 years, Harrington Farm hosts well over 100 events annually and has earned recognition from The Knot and Wedding Wire. Acquired by Aviva Event Spaces in 2021, the property is part of a growing portfolio of premium event venues across the Northeast.

The Venue at a Glance

• Property: 14-acre historic estate
• Event Volume:
  More than 100 events annually
• Ballroom: 4,000 square feet
• Historic Farmhouse:
  Circa 1763
• Operating Season:
  Year-round; busiest May through October
• Sales Team: 2 Sales and Event Specialists
• Ownership:
  Aviva Event Spaces (acquired 2021)

Facilities & Amenities

• Historic Harrington Farmhouse and private event spaces
• 4,000-square-foot post-and-beam ballroom with grand fireplace
• Outdoor stone patio with fireplace
• Seasonal Sperry Tent, May through October
• Goshen Stone ceremony patio beside Wachusett Brook and Pond
• Exclusive-use event setting with beautiful mountain and sunset views

About the Position
The Director of Sales reports to the Aviva Event Spaces Management Team and works closely with the General Manager to lead event sales, planning, marketing, and social media initiatives at Harrington Farm. The Director manages and mentors two Sales and Event Specialists and collaborates with the Executive Chef and Director of Operations.

This highly visible, client-facing leader will convert inquiries into tours and tours into confirmed bookings, serving as an ambassador for Harrington Farm throughout the surrounding community. The Director will provide a welcoming, personalized sales experience while partnering with the event team to ensure a seamless handoff and exceptional execution.

The position requires a five-day work week with regular weekend morning tours, particularly during the busy May-through-October season. The role is primarily based on-site, with some flexibility for remote work and occasional travel to other venues.

What You’ll Do

• Convert incoming inquiries into property tours and confirmed bookings through timely, personalized follow-up.
• Lead engaging in-person and virtual tours, communicating the venue’s distinctive experience and service offerings.
• Manage venue availability, pricing, packages, and booking strategies to maximize event revenue and calendar utilization.
• Maintain accurate lead records, contracts, sales data, payment tracking, and forecasts in CRM and event-management systems.
• Build relationships with prospective clients, event planners, corporate accounts, tourism organizations, and community partners.
• Direct marketing outreach, public relations, and social media initiatives to increase visibility and qualified inquiries.
• Monitor competitive venues, pricing, and wedding industry trends; recommend sales and rate-setting strategies.
• Prepare weekly sales reports and revenue forecasts and lead regular sales meetings.
• Mentor and develop two Sales and Event Specialists and coordinate a seamless transition from booking to event execution.
• Collaborate with the General Manager, culinary leadership, and event operations to deliver exceptional client experiences.

What You’ll Bring

• Experience:
  
  At…