Regional Sales Director

We are looking for an experienced and strategic

Regional Sales Director to help drive sales performance, occupancy growth, and market strategy across a portfolio of Mosaic senior living communities.

This position will support five communities across Arizona and Southern California, including three communities in Arizona and two in Southern California. With approximately %75 travel, this role is a great fit for someone who enjoys being in the field, working directly with community teams, developing sales strategy, coaching others, and identifying opportunities to improve results.

You will work closely with sales teams, Executive Directors, operations, and home office leadership to strengthen performance across assigned communities.

• Occupancy & Revenue Growth: Develop and execute sales and marketing strategies designed to support occupancy, revenue, and overall community performance.

• Community Sales Support: Partner with community sales professionals and Executive Directors to strengthen sales practices, improve performance, and support community-specific goals.

• Market Strategy: Evaluate local market conditions, demographics, competitors, and trends to identify opportunities and adjust sales strategies as needed.

• Sales & Marketing Planning: Develop short- and long-term sales and marketing plans tailored to the needs and performance goals of each assigned community.

• Performance Management: Monitor sales results, identify gaps, and work with community leadership to develop action plans when performance is not meeting expectations.

• Lead Generation & Outreach: Support advertising, outreach strategies, events, promotional efforts, and other initiatives designed to increase awareness and generate qualified leads.

• Strategic Partnerships: Build and maintain relationships with referral partners, industry influencers, local organizations, and other key community partners.

• Sales Training &
  
  Coaching:
  
  Provide guidance, training, and ongoing support to community sales teams to strengthen selling skills, accountability, and consistency.

• Competitive Analysis: Monitor competitors, pricing, promotions, market positioning, and changing conditions to help communities remain competitive.

• Marketing & Budget Support: Help oversee community marketing budgets, vendors, promotional campaigns, and resources to ensure investments align with business objectives.

• Cross-Functional Partnership: Work closely with operations, community leadership, and home office teams to ensure sales strategies align with broader organizational priorities.

• Brand Consistency: Support a consistent Mosaic brand across community marketing materials, events, outreach efforts, and customer experiences.

• Reporting & Communication: Track sales and marketing activity, identify trends and opportunities, and communicate performance and recommendations to leadership.

• Bachelor’s degree in healthcare administration, hospitality management, marketing, or a related field preferred, or an equivalent combination of education and 2-4 years of relevant experience.

• Experience with in senior living, healthcare, hospitality, or another relationship-driven industry is strongly preferred.

• Proven experience in sales, marketing, business development, or a related leadership role.

• Strong understanding of sales strategy, lead generation, market analysis, and relationship-based selling.

• Ability to coach, motivate, and influence sales teams across multiple locations.

• Strong business acumen with an understanding of occupancy, revenue,…