Associate Brand Manager - Alternative Channels

Job Category: Marketing

Requisition Number: ASSIS
002970

• Posted :
  October 30, 2026
• Full-Time
• Remote

Showing 1 location

Plymouth, WI
Plymouth, WI, USA

SUMMARY
The Associate Brand Manager – Alternative Channels is responsible for developing the strategic plan and partnering with the Sales team to execute initiatives across Alternative Channels, including club, limited assortment, convenience stores, and drugstores. In collaboration with Insights and Innovation, this role drives a robust strategic pipeline of products to support Sartori’s growth objectives within these channels. Additionally, the Associate Brand Manager works closely with the Brand team to ensure consistent and accurate representation of the Sartori brand.

This role also collaborates closely with the Sales team to ensure the evolving needs of both customers and consumers in Alternative Channels are met.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.

• Drives nationwide sales performance for Alternative Channels, ensuring sales targets are met.
• Leads the strategic planning process to build a strong pipeline of products and equip the Sales team with the tools needed to achieve growth objectives.
• Manages the marketing budget associated with brand-building initiatives in Alternative Channels.
• Identifies strategic opportunities through consumer insights analysis to drive channel growth.
• Collaborates with Brand and Sales teams to align all consumer touchpoints in Alternative Channels with Sartori’s overall brand strategy.
• Brings creativity and fresh ideas to marketing activation and innovation efforts to fuel brand growth.
• Leads cross-functional teams in developing innovation strategies for Alternative Channels.
• Partners closely with the Alternative Channels Sales team to ensure seamless strategic alignment.

DIRECT REPORTS

This position is not responsible for leading team members.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Business Administration, Marketing, or a related field, or an equivalent combination of education and experience, required.
• 3+ years of progressive experience in marketing, brand management, or a related functional area with demonstrated business results, required.
• Experience leading cross-functional projects across product management, innovation, sales, or commercialization, required.
• Experience in consumer packaged goods or food manufacturing, preferred.

SKILLS AND COMPETENCIES

• Results-driven: Focuses on achieving results that promote business success.
• Customer Focused: Understands and responds effectively to stakeholder needs
• Collaborative: Partners with others to realize better results.
• Problem Solver: Identifies root causes and recommends effective solutions.
• Prioritizes Effectively: Identifies and focuses on the most critical responsibilities.
• Innovative: Applies original thinking to develop practical improvements.
• Balances Stakeholders: Understands, anticipates, and balances the needs of multiple stakeholders.
• Articulate: Communicates clearly and effectively in written and verbal formats.
• Handles Ambiguity: Remains effective in unclear or changing conditions
• Detail-oriented: Ensures accuracy and precision in work output.

CERTIFICATIONS

None.

ADDITIONAL INFORMATION

WORK LOCATION

This role is primarily remote, with onsite presence required at our Pleasant View location in Plymouth, WI based on business…