Motherly - Director, Brand Partnerships

Founded in 2015, Motherly has been a destination for people on their pregnancy journey, first-time moms, and everything in between. In 2025, Motherly joined the Parents Together Media Network with a mission to inform, entertain, and engage Gen Z and millennial parents so that all parents and families thrive.

Our strategy framework is based on lean startup principles: we try out ideas quickly, see what works, and iterate. We work collaboratively to solve challenges together, and we drive impact on high-stakes issues in a positive, low-ego, low-drama work environment.

Motherly is revolutionizing parenting content, because nobody can do this alone. Being motherly takes a village - let's build it.

We're looking for an entrepreneurial, idea-first seller who is excited to transform Motherly's mission into multi-format, cross-platform content that reaches Gen Z and millennial parents at scale.

The Director, Brand Partnerships (Finance + Insurance + CPG + Baby) is a senior individual-contributor role reporting to the Executive Director, Brand Partnerships. You'll open and grow relationships with brands and agencies in Finance, Insurance, and CPG - categories where Motherly has room to grow - while deepening our partnerships with endemic baby and parenting brands, the core of our audience's world.

This is a hands-on, full-cycle role. You'll build your own decks, plans, and pitches, sell original IP and multi-platform programs rather than impressions, and own a book of business from first meeting to campaign wrap. If you're a closer who loves building a book from the ground up and sees parents as the most valuable - and most underserved - audience in media, this is the role for you.

• Drive revenue growth by selling advertising and branded content (social-first video, IG placements, custom podcasts, events, and creator collaborations) across Finance, Insurance, CPG, and endemic baby / parenting brands.

• Prospect and open new accounts, with a focus on bringing brands onto the roster that haven't partnered with Motherly before.

• Grow and retain existing baby and parenting accounts, expanding them into larger, multi-platform and multi-quarter programs.

• Translate each category's business problems into insight-led ideas - for example, how new parents rethink life insurance, savings, and budgeting, or how a CPG brand earns a place in a new family's routine.

• Build your own pitch decks, proposals, and media plans, partnering with content, creative, and marketing teams to bring big ideas to life.

• Manage the full sales process from prospecting through proposal, negotiation, close, and campaign completion.

• Partner with the Head of Content to shape content moments and franchises that are sellable from the start.

• Hold the line on rate cards and deal minimums, working with the Executive Director, Brand Partnerships on pricing and negotiation.

• Keep the CRM clean and current, and contribute accurate pipeline and forecast updates every week.

• Navigate category-specific requirements - including compliance and legal review common in Finance and Insurance - so campaigns launch smoothly and on time.

• Represent Motherly at client meetings, agency events, and industry conferences.

• You've built and closed new business from scratch, bringing in accounts and categories that didn't exist on the roster before.

• You have real relationships with marketers and agency teams in Finance, Insurance, Entertainment and CPG - and you know how those categories plan, buy, and approve.

• You know the endemic baby space - gear, diapering, feeding, health, and registry brands - or you're excited to learn it fast.

• You've sold brands as launch partners for new social video franchises, podcasts, live events, or other original IP.

• You build your own proposal decks and strategic plans independently, with minimal hand-holding.

• You're a creative, idea-first seller who pitches concepts and IP rather than impressions - someone who thinks beyond the standard media plan.

• You love being a player: you want to own a number and a book, and you're energized by building rather than managing an inherited list.

• You have a deep understanding of monetization metrics (e.g., lead generation, subscriptions, impressions vs. views, social engagement), know how to build and analyze media plans, and maintain meticulous attention to detail.

• 10+ years of experience in digital media sales, with a strong track record selling into Finance, Insurance,…