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Sr. GTM Engineer, Inbound

Remote / Online - Candidates ideally in
Charlotte, Mecklenburg County, North Carolina, 28201, USA
Listing for: sentinellabs
Full Time, Remote/Work from Home position Listed on 2026-11-15
Job specializations:
Salary/Wage Range or Industry Benchmark: 132000 - 182000 USD Yearly USD 132000.00 182000.00 YEAR

Job Description & How to Apply Below

Role overview

A senior individual-contributor position embedded with demand generation, digital, and marketing operations to build the inbound funnel. The role ships AI agents, automations, and integrations that compress lead-response time, sharpen lead scoring, and personalize the buyer journey from first touch to sales handoff. Success is measured by faster speed-to-lead, higher conversion rates, and teams that no longer perform the manual version of this work.

Responsibilities
  • Build automations that route, score, and respond to inbound leads in minutes.
  • Design and deploy AI agents such as chat, form-follow-up, and lead-qualification assistants.
  • Integrate website personalization, dynamic forms, and content recommendations tied to visitor intent and account data.
  • Integrate marketing automation, CDP, enrichment, intent data, and CRM to keep lead data accurate at every handoff.
  • Automate content production, on-page optimization, and SEO performance tracking.
  • Build evaluation harnesses for lead-scoring accuracy, chat-agent quality, and routing correctness.
  • Implement human-in-the-loop review, logging, and rollback for customer-facing outputs.
  • Coach marketing operations and demand generation on AI adoption and produce playbooks and reusable templates.
Requirements
  • Senior-level hands-on builder comfortable shipping AI agents and automations against real funnel metrics.
  • Deep familiarity with marketing automation, CDP, enrichment, intent data, and CRM platforms (for example Marketo or Hub Spot, Salesforce, Segment, Zoom Info or Clearbit, and 6sense).
  • Ability to design evaluation harnesses and measure quality against human baselines.
  • Strong coaching skills for non-technical marketers without relying on positional authority.
Nice to have
  • Practical experience fine-tuning or heavily customizing models for production use cases.
  • Background in B2B or enterprise SaaS with brand-safety and compliance constraints on automated outputs.
  • Experience with AI system practices such as prompt evals, benchmarking, and regression testing.
Benefits and work setup
  • U.S. base salary range of $132,000–$182,000 USD, varying by location.
  • Benefits package including medical, dental, and vision coverage; 401(k) with match; life and disability insurance; flexible time off; paid holidays and sick time; parental and grandparent leave; RSUs and ESPP; wellness coaching and gym reimbursement; home office allowance; and mobile phone reimbursement.
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