Sports Marketing Manager Cypress, CA

Sports Marketing Manager

This role follows a hybrid work schedule, with in-office days on Tuesday, Wednesday, and Thursday at our Cypress, CA location, and remote work on Monday and Friday.

The world's leading swimwear brand, Speedo is passionate about life in and around the water. The brand's heritage of innovation derives from its leadership in competitive swimming, where more Olympic Gold Medals have been won in Speedo than any other brand. Unmatched in performance, fit and feel, we are also America’s #1 goggle brand.

From the first splash, to every stroke, the genuine love and excitement we have working with the water is what creates exciting and meaningful relationships.

Speedo is not where we work, but is who we are.

It’s watching a baby in the pool for the first time or our athletes make history. What we do is sacred to us and our connection to the rest of water lovers around the world. Driven by the challenge, not the glory. At Speedo, it is never enough to be good at what you do; you have to love what you do.

We are Pentland Brands, a global family business bringing some of the most loved active and footwear brands to millions of people around the world.

We own Speedo, Berghaus, Canterbury of New Zealand, Endura, Mitre, ellesse, Red or Dead and we’re the UK licensee for Kickers and have a joint venture partnership for Lacoste footwear. Our products are available in over 190 countries and are sold either directly by Group companies or are represented by licensees and distributors.

All our brands have their own unique identities and every one of them is powered by Pentland. We have more than 1,200 employees worldwide and we’re always on the lookout for talented, enthusiastic people to help shape our future.

We celebrate differences and give everyone the freedom to innovate and develop, be it through creative working environments or learning opportunities. Our brands are there in the moments that matter - being there for more people, in more of those moments, drives everything we do.

At Pentland, we’re guided by four principles, we use these to make sure we’re not only doing a great job, but we’re doing it in the right way:

• Success is a team game
• With clarity and courage
• Better as standard
• In good conscience

We believe in building brands for the world to love, generation after generation. Your potential is our potential and together we can build and grow brands that last.

The Sports Marketing Manager co-creates and executes Speedo’s athlete and partnership strategy across North America. This role manages athlete and agent relationships, coordinates partnerships with federations, universities, and teams, and delivers high-impact activations that strengthen Speedo’s leadership in swimming.

Working closely with senior leaders, internal teams, and external partners, this role ensures Speedo’s athlete and partnership programs drive brand relevance, inspire the next generation of swimmers, and deliver measurable commercial and brand results.

• Co-create and execute Speedo’s athlete and partnership strategy in alignment with brand and commercial priorities.
• Manage day‑to‑day relationships with Team Speedo athletes, agents, and key sports partners.
• Support athlete contract negotiations, renewals, and onboarding in collaboration with legal, finance, and global teams.
• Build and maintain a pipeline of prospective athletes across professional, collegiate, and junior levels.
• Manage Speedo’s Name, Image, and Likeness (NIL) program, ensuring athletes reflect Speedo’s values and long‑term growth ambitions.

• Manage Speedo’s partnerships with federations, universities, and teams, ensuring contract fulfillment and strong relationship management.
• Collaborate with the Team Sales function to drive brand visibility and product adoption at the grassroots and elite levels.
• Work with internal stakeholders to ensure partnerships are activated consistently and deliver measurable outcomes.

• Plan and execute athlete appearances, content, and event…