Head of Finance

Vaco is hiring a Head of Finance Remote, U.S. | Full-Time | $100-$150

Base Bonus We are partnering with a rapidly growing, founder-led consumer wellness company generating more than $100M in annualized revenue across Amazon, Shopify, Tik Tok Shop, and other ecommerce channels.

We are seeking a Head of Finance to serve as a strategic financial partner to the Founder and leadership team. This is not a traditional accounting or bookkeeping role. This person will own the forward-looking financial planning and analysis that helps guide major business decisions, including growth investments, inventory, hiring, profitability, and cash flow.

What You'll OwnFP&A & Strategic Planning Lead annual budgeting, monthly and quarterly forecasting, and long-range financial planning

Build revenue, cash flow, hiring, and departmental forecasts

Develop scenario models to support strategic business decisions

Provide financial insights and recommendations directly to executive leadership

Executive Reporting & Business Intelligence Develop executive dashboards and weekly business scorecards

Establish and monitor company and departmental KPIsLead monthly financial and operational performance analysis

Prepare materials for weekly leadership meetings and quarterly business reviews

Business Partnership Partner closely with Marketing, Ecommerce, Amazon, Shopify, Tik Tok Shop, Operations, Product, Customer Experience, Retention, Creative, and Sales Build department budgets, hiring plans, spending forecasts, and growth projections

Help department leaders understand the financial impact of their decisions

Balance financial discipline with aggressive investment where the expected return supports it Inventory & Demand Planning Lead demand forecasting and inventory planning

Analyze inventory health and identify potential stockout or excess inventory risks

Support purchasing decisions and cash deployment strategies

Coordinate inventory planning across multiple ecommerce channels

Profitability & Strategic Finance Analyze contribution margin, CAC, LTV, pricing, and offer profitability

Conduct break-even and scenario analysis

Build financial models for new products and growth initiatives

Make recommendations around capital allocation and investment opportunities

Systems & Process Improvement Improve forecasting, budgeting, and financial reporting processes

Develop scalable financial planning infrastructure

Introduce dashboard automation and AI-enabled reporting where appropriate

Build financial SOPs and documentation as the organization continues to scale

What We're Looking For We are looking for a strategic finance leader who thinks beyond the numbers. You should be comfortable asking questions like:
What is the best use of capital? What happens if our assumptions change? Where are the risks? What information do we need to make a better decision?

Ideal experience includes:

Strong FP&A, budgeting, forecasting, and financial modeling experience

Cash flow and revenue forecasting

Executive reporting and KPI development

Scenario and sensitivity analysis

Department-level budgeting and business partnership

Contribution margin and profitability analysis

Inventory or demand planning experience

Experience partnering directly with senior executives, founders, or business owners

Preferred Industry Background

Experience with in a high-growth consumer business is strongly preferred, particularly within:

Consumer WellnessCPGBeauty or Personal Care Apparel Fitness Ecommerce Omnichannel  Retail

Experience with in a founder-led or rapidly scaling organization is especially valuable.

What Will Make Someone Successful This role is best suited for someone who enjoys building rather than simply maintaining. You should be comfortable working in a fast-moving environment,…