Brand Manager - Aplos and Canada

We’re excited to share that Aplos, Raisely, and Keela have come together to form one unified company,
Velora
, with a shared mission: to help nonprofit organizations thrive. While we continue to offer the products you know and love, we now operate as one team, dedicated to making nonprofit work easier, more impactful, and more sustainable.

Together, our combined expertise spans fundraising, donor management, financial tracking, and communications—offering a powerful suite of tools designed to reduce complexity so nonprofits can focus on what matters most: making a difference.

We’re one company with 3 products all servicing customers in the impact space. Working at Velora means that you have the opportunity to build one or across all our products.

We have a combination of merged teams and also teams dedicated to one specific product and you can find details about the work through our job descriptions under the “about the role” section.

Location:

With Aplos, nonprofit groups of every shape, size, and mission can seamlessly run their finances and operations, manage their business and bottom line, and proactively engage their communities and donors when it matters most. We’re a remote team, spread across North America (with peers all over the world).

Aplos is the largest nonprofit & church management software on the market. We’ve served over 40,000 organizations since our inception in 2009. Our all-inclusive platform provides a dynamic CRM, fundraising & giving tools, online donations & payment processing, built-in fund accounting system, integrated payroll, email marketing, website builder, and much more.

The Brand Manager is a critical role that sits at the intersection of brand strategy, content marketing, and deep industry expertise. Reporting to the Director of Aplos Marketing, you will be the subject matter expert (SME) responsible for developing and distributing high-value, resonant content for our primary buyers—typically nonprofit finance leaders, bookkeepers, and treasurers
. This is a high-impact position where your knowledge of nonprofit finance will be leveraged daily to drive brand authority and lead generation.

We are looking for someone that has prior experience working in nonprofit finance. This is a non negotiable requirement.

• SME Content Creation: Serve as the in-house expert to create and produce authoritative content (e.g., guides, white papers, blog posts, webinars, checklists) specifically addressing the unique financial and compliance challenges of non-profits and churches
• Audience Resonance: Ensure all content is tailored to resonate deeply with the needs, pain points, and terminology used by nonprofit finance leaders, positioning Aplos as the trusted solution provider.
• Brand Voice Ownership: Act as a custodian of the Aplos brand voice, ensuring consistency, authority, and empathy across all owned content channels.
• Internal Enablement: Educate and train internal teams (Sales, Customer Success) on key financial topics to ensure they can confidently discuss complex non-profit financial matters with customers and prospects.

Content Distribution & Integrated Campaign Project Management

• Distribution Strategy: Develop multi-channel distribution strategy for content in collaboration with the broader marketing (ie SEO, social media, email, partnerships, paid channels) to maximize the reach and impact of all content.
• Lead Generation Focus: Work closely with the demand generation team to optimize content for conversions, driving marketing-qualified leads (MQLs) and sales pipeline.
• Performance Analysis: Track and analyze content performance metrics (traffic, engagement, conversion rates) and iterate on the content strategy to drive continuous improvement and ROI.

Integrated Marketing Campaign Project Management

• Campaign Ownership: Act as the Project Manager to lead, plan, and execute end-to-end integrated marketing campaigns focused on key nonprofit finance topics (e.g., year-end reporting, budgeting, compliance changes).
• Cross-Functional Coordination: Drive collaboration and timelines across internal teams, including Product Marketing, Design,…