Demand Generation Manager - Keela, Raisely and Canada

Demand Generation Manager - Keela, Raisely

USA and Canada

We’re excited to share that Aplos, Raisely, and Keela have come together to form one unified company,
Velora
, with a shared mission: to help nonprofit organizations thrive. While we continue to offer the products you know and love, we now operate as one team, dedicated to making nonprofit work easier, more impactful, and more sustainable.

Together, our combined expertise spans fundraising, donor management, financial tracking, and communications—offering a powerful suite of tools designed to reduce complexity so nonprofits can focus on what matters most: making a difference.

We’re one company with 3 products all servicing customers in the impact space. Working at Velora means that you have the opportunity to build one or across all our products.

We have a combination of merged teams and also teams dedicated to one specific product and you can find details about the work through our job descriptions under the “about the role” section.

Location:

The Demand Generation Manager plays a key role in driving growth for both Keela and Raisely. Reporting to the Director of Keela/Raisely Marketing, this pivotal role will lead the planning, execution, and optimization of integrated demand generation campaigns and programs that generate qualified pipeline and accelerate revenue. This role is especially focused on developing and scaling paid media and paid social strategies;

leveraging creative storytelling, audience targeting, and performance data to maximize reach and impact across digital channels.

Raisely is an all-in-one fundraising platform built to help nonprofits and charities launch impactful digital campaigns without needing technical skills. With tools for creating branded donation pages, managing supporters, and tracking campaign performance, Raisely makes it easy to run peer-to-peer fundraising, recurring giving programs, and donation appeals.

Trusted by over 2,000 organizations worldwide, Raisely has helped raise more than $500 million AUD. As a certified B Corporation, it operates on a mission-driven model—offering its core platform for free and sustaining itself through optional contributions. Raisely is designed for scalability and impact, enabling teams to fundraise confidently and focus on what matters most: their mission.

Keela is a cloud-based CRM platform tailored specifically for nonprofits, designed to streamline donor management, fundraising, and communication efforts. It offers a suite of tools that enable organizations to manage donor relationships, automate routine tasks like gift acknowledgments and tax receipts, and execute targeted email campaigns. With features such as AI-driven donor insights and customizable dashboards, Keela empowers nonprofits to make data-informed decisions and enhance their fundraising strategies.

• Strategize, develop, and execute end-to-end integrated demand generation campaigns across paid media and paid social channels (Meta, Linked In, Reddit) and review platforms (Capterra, Software Advice) to reach nonprofit marketing and fundraising audiences.
• Lead both always-on and targeted campaigns including but not limited to those based on geolocation, sub-verticals, and competitive positioning, driving awareness, generating qualified leads, and accelerating pipeline growth.
• Collaborate closely with Sales to develop and execute targeted, sales-assisted campaigns, ensuring alignment on outreach, follow-up, and lead handoff strategies.
• Experiment with emerging trends and innovative ideas in campaign formats, creative approaches, and audience engagement to continuously challenge the status quo and improve performance.
• Partner with Marketing Operations to track impact, measure effectiveness, and optimize campaigns based on performance data and conversion metrics.
• Create, launch, and manage paid media campaigns across Meta, Linked In, Reddit, and review platforms (Capterra, Software Advice), including ad creation, audience targeting, budget management, and performance monitoring.
• Optimize campaigns through data-driven testing leveraging A/B experiments,…