Marketing Product Specialist

The Marketing Product Specialist will be the central hub for managing Bonnie Plant’s portfolio of products, leading cross‑functional teams to launch new projects with excellence. This role will combine project management rigor with marketing savvy, strategic thinking, and leadership of key marketing programs and strategy to ensure every product shines in the marketplace.

• Own the end‑to‑end process for managing product portfolio items, from approval to market launch.
• Collaborate with R&D, supply chain, sales, marketing, and operations teams to ensure seamless execution.
• Develop and execute go‑to‑market strategies for new products, ensuring alignment with brand and business goals.
• Lead analytics and insights for key projects utilizing survey tools and internal resources.
• Create and manage project timelines, deliverables, and cross‑functional communications.
• Oversee the creation of marketing assets and launch materials (digital, print, in‑store, etc.).
• Track and report on launch performance, using insights to optimize future launches.
• Ensure all launches are consumer‑first, innovative, and differentiated in the market.

• Exceptional project management skills: organized, detail‑oriented, and deadline‑driven.
• Strong marketing acumen: understands how to position products and drive demand.
• Strategic mindset: sees the big picture, connects dots between teams and initiatives, and drives marketing strategy.
• Cross‑functional collaboration: able to build relationships and influence across teams.
• Excellent communication: clear, concise, and able to manage multiple stakeholders.
• Creativity and innovation: brings fresh ideas to launch strategies, influencer programs, and media support.
• Analytical skills: comfortable with data, insights, and performance measurement.
• Experience with influencer and media programs is a plus.
• Positive attitude and proactive approach to problem‑solving.
• Curiosity and willingness to learn: stays up to date with industry trends.

• Minimum of 2 years of experience in marketing, project management, or related fields.
• Bachelor’s degree in Marketing, Communications, Business, or a related discipline.

• Lead with influence and innovation, shaping how our products come to life in the market.
• End‑to‑end ownership of product portfolio management, product launches, and strategic marketing programs.
• Continuous growth and development opportunities.

Location:

Opelika, AL | Salary: $52,560.00–$84,100.00 per year.