STRATEGIST

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THE OPPORTUNITY

The work starts with the question.

JOSEPH is looking for a Strategist to help solve the strategic questions behind brands, customers, competition, and growth.

Strategists are at the center of the work.

You will investigate markets, understand customers, study competitors, challenge assumptions, develop hypotheses, and turn what you learn into a clear point of view about what a client should do next.

You won't simply support someone else's thinking.

You will be expected to think.

Working alongside Principals and directly with clients, you will contribute to engagements from the first question through the final recommendation.

The standard is high: understand the problem deeply, find what matters, and make the complicated clear.

Most of the questions we work on do not arrive with obvious answers.

Where should this brand compete?

Why are customers choosing someone else?

What position can the company credibly own?

Where is the next source of growth?

Which customer should matter most?

What should the organization stop doing?

Your job is to help find the answer.

That means going beyond surface-level observations. You will investigate the situation, interrogate the evidence, recognize patterns, test competing explanations, and determine what those findings mean for the decision in front of us.

Research gives us information.

Analysis gives us understanding.

Strategy determines what we do about it.

Your job is to connect the three.

• Help structure complex marketing questions into clear strategic problems.
• Conduct and synthesize research across customers, markets, competitors, categories, and culture.
• Analyze qualitative and quantitative information to identify meaningful patterns.
• Develop hypotheses and determine what evidence would prove or challenge them.
• Contribute to positioning, customer, competitive, and growth strategy.
• Identify insights that change how we understand a problem.
• Develop strategic alternatives and evaluate the tradeoffs between them.
• Build arguments that connect evidence to recommendation.
• Turn complex findings into clear strategic narratives.
• Create presentations that make the thinking understandable and persuasive.
• Participate directly in client conversations and working sessions.
• Collaborate with Principals, Associates, and Research Analysts throughout engagements.
• Contribute your own point of view—not simply document someone else's.
• Help strengthen JOSEPH's methods, thinking, and intellectual body of work.

We are looking for people who think beyond the obvious.

You are naturally curious about why things happen, why people choose what they choose, why some companies win while others struggle, and what might be different tomorrow than it is today.

But curiosity alone isn't enough.

You can take a large amount of information and determine what matters.

You recognize patterns without forcing them.

You distinguish evidence from assumption.

You can move between details and the larger strategic question without losing either.

And eventually, you can say:

This is what we believe. This is why. And this is what we should do about it.

That's the standard.

You ask good questions.

Then you ask better ones.

You don't accept the first explanation simply because it sounds reasonable.

You want to understand what is underneath it.

You are comfortable exploring competing possibilities and disciplined enough to follow the evidence rather than the answer you hoped to find.

You know that a surprising insight is valuable only when it changes the decision.

You can disagree without becoming difficult.

You can defend your thinking without becoming attached to it.

You are comfortable saying you don't know.

And then figuring it out.