Digital Marketing and Communications Manager

Position Title: Digital Marketing and Communications Manager

Position Type: Regular

Job Number: SA71824

Full or Part Time: full-time 40 hours weekly

Fair Labor Standard Act Classification: Exempt

Anticipated Pay Range: $74,000 - $77,000

Pay Range Information: Chapman University is required to provide a reasonable estimate of the compensation range for this position. This range takes into account a variety of factors that are considered in making compensation decisions, including experience, skills, knowledge, abilities, education, licensure and certifications, and other business and organizational needs. Salary offers are determined based on the final candidate’s qualifications and experience, as well as internal equity and other internal factors.

The anticipated pay range is not a promise of a particular wage.

The Digital Media and Marketing Manager for the Schmid College of Science and Technology works closely with key stakeholders to develop and implement a comprehensive marketing strategy to elevate Schmid’s public profile and to promote the school’s research activity, programs, faculty accomplishments, and other programs and events to students and external audiences. This position supports the overall marketing strategy, branding, and messaging of Schmid College of Science and Technology at Chapman University.

Working with the Dean, Leadership Cabinet, Staff, and Office of Strategic Marketing and Communications (SMC) develop and implement marketing goals, identify and communicate with target audiences, craft messages for specific programs, and orchestrate tactics to deliver these messages. Creates collateral that is adherent to brand guidelines, provides content for websites, events, blog, social media channels, and printed publications. Manages college’s social media channels and tracks the creation of, and/or updates to, marketing collateral and publications for the college, including event invitations, postcards, programs, brochures, electronic newsletters, email blasts, advertisements, digital displays, posters, and promotional giveaway items.

This role requires supervising student workers and delegating tasks appropriately. Manages content for the blog, website, and publications. Assists with college, alumni, and outreach events as needed. Manages appropriate images for marketing use and coordinates photography when necessary. Aids with administrative duties as needed. This position requires the ability to work some evening and weekend hours to attend events for job-related functions.

Other duties as assigned.

• Develop and execute a comprehensive communication campaign and marketing strategy to support growing research activity.
• Serve as primary liaison between the college and central marketing office (SMC) to support a coordinated approach to communicate with internal and external constituencies.
• Manage college communications internal workflow, implementation timeline and procedures.
• Ensure the development and implementation of a comprehensive communication campaign and marketing strategy.
• Work with Dean and Leadership Cabinet to promote and enhance the reputation of the college.
• Oversee communication activities including production timeline, review materials, respond to inquiries, and distribution of materials.
• Monitor communications metrics and propose optimization and amplification strategies.
• Facilitate focus groups to determine effective marketing and communication strategies.
• Foster partnerships and engage the college community to contribute their stories.
• Identify and share newsworthy stories about college events, special guests, research, students, alumni, etc.
• Provide marketing, editorial and copy writing expertise.
• Coordinate with college on alumni and outreach events such as Panther for a Day, Commencement, Homecoming, Science on Tap, etc.
• Work with Alumni engagement to build relationships for future partnerships with the College.
• Participate in relevant marketing, communications, college, team, and public relations meetings.
• Field, track and support requests for communication and marketing needs such as event publicity requests, email campaigns, digital signage, web content, printed publications, etc.
• Serve on committees, attend meetings and provide service to the College and University as needed.

• Develop and implement a comprehensive social media strategy that measurably increases engagement and reach among prospective students, current students, alumni, and other constituencies and promotes Schmid strengths and research accomplishments, aligned with brand guidelines.
• Schmid College Weekly Newsletter
• Work with multiple cross campus departments to share and promote Schmid College events in their department newsletters.
• Manage all Schmid College social media accounts.
• Keck Center TV Signage
• Schmid College Website Updates
• Produce engaging, high-performing social media posts daily.
• Strategize and identify content, and write, edit, and format…