Marketing Communications Specialist

Responsibilities

Artificial Intelligence;
Advanced Technology;
The very best in patient care. With decades of expertise, Rad Net is Leading Radiology Forward. With dynamic cross-training and advancement opportunities in a team-focused environment, the core of Rad Net’s success is its people with the commitment to a better healthcare experience. When you join Rad Net as a Marketing Communications Specialist
, you will be joining a dedicated team of professionals who deliver quality, value, and access in the 21st century and align all stakeholders—patients, providers, payors, and regulators—to achieve the best clinical outcomes.

• Tradeshow, Events, and Webinars
• Strategically plan, manage, and maintain the annual tradeshow, event, and webinar calendar in alignment with organizational goals and budgetary guidelines.
• Lead the execution of trade shows, events, and webinars, including vendor coordination, timelines, logistics, and on-site representation.
• Serve as a primary or key point of contact for tradeshow staff, vendors, and external partners, exercising discretion in vendor management and issue resolution.
• Develop and oversee pre-event marketing strategies, including advertising plans, messaging frameworks, and collateral development in collaboration with subject matter experts.
• Evaluate post-event performance, oversee lead management strategies, and provide recommendations for follow-up and future event optimization.
• Content development for online and offline communication channels
• Collaborate with content managers, sales teams, product managers, and subject matter experts to distribute final copy across all communication channels.
• Partner with design and development resources to build marketing collateral, sales tools, and maintain websites that align with company branding guidelines.
• Author and manage the development of thought leadership content, including white papers, case studies, press releases, newsletters, and email campaigns.
• Ensure consistent brand voice and messaging across all internal and external communications.

• Passionate about patient care and exercise sound judgement and an ability to remain professional in all situations.
• You demonstrate effective and professional communication, interpersonal skills and respect with patients, guests & colleagues.
• You have a structured work‑approach, understand complex problems and you are able to prioritize work in a fast‑paced environment.

• BA/BS degree in Marketing, Marketing Communications, Journalism, Advertising, or related discipline with proven marketing experience, Master’s Degree preferred.
• Prefer three plus years in healthcare, healthcare technology.
• Experience in enterprise focused b2b marketing.
• Experience in event planning and management.
• Experience in PR and media.
• Excellent writing, editing, and proofreading skills.
• Excellent knowledge of social media platforms including Instagram, Linked In, Facebook, and Twitter.
• Strong project management and production skills (planning and execution).
• Fluent, articulate, able to produce good content.
• Independent, accountable, tenacious.
• Affinity for technology.
• Internet and social networks savvy.
• Strong presentation and communication skills.
• Strong analytical, and problem‑solving techniques.
• Process oriented and extremely thorough.
• Sense of humor and creative nature.
• Ability to work in a technical environment.
• Proficiency in Microsoft Office (PowerPoint, Excel, etc.).
• Highly organized self‑starter with the ability to work independently and meet deadlines in a fast‑paced environment.
• Excellent time management skills and strong attention to detail are essential.
• Collaborative mindset and the ability to work cross‑functionally with diverse teams.

• Comprehensive Medical, Dental and Vision coverages.
• Health Savings Accounts with employer funding.
• Wellness dollars.
• 401(k) Employer Match.
• Free services at any of our imaging centers for you and your immediate family.