Director of Communications

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Senior Management Orange, CA, US

3 days ago Requisition

Salary Range: $ To $ Annually

Director of Communications

Healthcare is increasingly unaffordable for many Americans. Most people believe they have two choices: increasingly expensive, restrictive employer insurance, or an ACA plan that keeps getting pricier. Many don't know there's a third, smarter option.

WeShare Health

WeShare Health’s mission is to make healthcare simpler, more affordable, and more human. We're a nonprofit, faith-inspired healthcare sharing organization where members contribute monthly to share one another's eligible medical expenses. We're proudly not insurance, and that's the point.

Members access a national network of 1 million physicians at 30 to 60 percent less than comparable traditional insurance. Since 2018, WeShare Health has served more than 100,000 members and shared more than $50 million in medical expenses. Our purpose is clear: people before profit.

WeShare Health is led by senior executives with deep experience across for-profit and nonprofit enterprises. We’re rated 4.6 out of 5 on Google Reviews, rated 4.7 on Trustpilot by members and certified as a Great Place To Work® by our employees. If you have a bias for action, enjoy challenges, and want to disrupt the status quo to make an impact in a massive industry, WeShare Health might be the place for you!

The Director of Public Relations is a hands-on builder who helps create WeShare Health's PR function. Reporting to the VP of Marketing Communications, you will help build and run the processes, tools, and playbooks that power our earned media and thought leadership programs.

The ideal candidate brings a strong mix of consumer and healthcare PR experience with the versatility to engage a diverse media and stakeholder landscape: healthcare trade press, regional and national consumer media, and business outlets, on behalf of a mission that genuinely matters.

• Develop pitch strategies and story angles that generate meaningful coverage across healthcare trade, business, and regional and national consumer media
• Identify news cycles, policy developments, and white-space opportunities to insert WeShare Health into relevant conversations
• Write and manage content across blogs, Linked In, executive bylines, and internal communications
• Support crisis communications planning and response
• Activate and maintain PR infrastructure: editorial calendars, media databases, coverage tracking, messaging frameworks, and agency management protocols
• Co-create KPIs and reporting that connect coverage, share of voice, and sentiment to business impact

• Develop pitch strategies and story angles that generate meaningful coverage across healthcare trade, business, and regional and national consumer media
• Identify news cycles, policy developments, and white-space opportunities to insert WeShare Health into relevant conversations
• Write and manage content across blogs, Linked In, executive bylines, and internal communications
• Support crisis communications planning and response
• Activate and maintain PR infrastructure: editorial calendars, media databases, coverage tracking, messaging frameworks, and agency management protocols
• Co-create KPIs and reporting that connect coverage, share of voice, and sentiment to business impact

• 6+ years of progressive PR or communications experience
• Track record of securing earned media in national, regional, and trade publications
• Strong writing skills, with the ability to mirror different executive voices
• Experience managing PR agencies or consultants
• Ability to work effectively in a matrixed environment without direct authority
• Builder's mindset and a positive, team-player orientation

• Experience with Reddit, Linked In or community-platform engagement
• Experience in digital health or health insurance

• Competitive salary and benefits package, including health, dental, and vision insurance, 403(b) with company match
• Ability to make important enhancements to the Healthcare industry.
• Great culture where you work with the founders and key stakeholders in a relaxed, but innovative atmosphere.